The Owl SEM Marketing Blog
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Your Guide to High Converting Landing Pages
A landing page is a specific web page you direct people to so they can be presented with an offer you are selling. It’s often separate from your personal website– also known as a “standalone web page”. The sole purpose of a landing page is to present potential customers with
Why You Should Always Avoid Black Hat SEO
Every business wants to appear in the search engine results page on the internet. SEO (Search Engine Optimization) is what every business needs in order to get good at being in the results. While SEO can be learned and practiced, there are right and wrong ways to go about it.
Video Marketing Statistics & Why You Need Video Ads
Video and televised media have come a long way since TV’s rise to popularity in the 1950s. With the growth of the internet, YouTube, and social media, the amount of video content we consume on a daily basis outweighs much written or periodical content. Because most of the information we
SEO Trends for 2020 to Use in Your Marketing Company
As the year 2020 inches away, you may already have a blueprint on the direction you need your business to go in 2020 and the rest of the decade. You probably already have goals to be achieved before the year ends. When it comes to marketing goals, having a solid SEO
A Marketing Guide to Pinterest Ads
Pinterest advertising is changing the way businesses market their products and services. One picture or video at a time, Pinterest can help grow businesses. However, finding success with Pinterest ads is more than creating tailored business accounts. You will need to do more to make your ads more compelling and
How Effective is Referral Marketing for Small Business Growth?
There are dozens of different marketing strategies available in order to promote a product or service. But, as a new or a small business, it can be difficult to choose one. You have to consider how profitable and how much of an investment can be put into one with a
Learn the Top Digital Display Advertising Basics
Using display advertising for your company’s marketing campaigns is an extremely effective way to capture the interest of internet users. With the use of display ads, graphics and messages can target specific people whose traits fit the ideal “customer” of the company. What are some digital display advertising basics when
Finding a Good Page Load Time for SEO
Page load speed is the amount of time it takes for a web page to fully load all of its content on a device. There are many factors that determine exact website load times– from the server its on, to the internet supplier of the user who’s viewing it, and
Online Reputation Management and Why It Matters
What is Online Reputation Management? Online reputation management is a strategy that your business or brand uses to grow and sustain a good reputation online. It’s similar to reputation management in the sense of PR (public relations), which advises appropriate reactions to the social opinions of an entity within the
How To Create Quality SEO Content
What is SEO Content? SEO stands for Search Engine Optimization, which is a method of creating and optimizing a website for search engines to display it for internet users. The actual content applies to any text, images, or other information that makes up a web page where an audience (anyone
How to Check Performance with Google Analytics
Google Analytics is the marketing performance tracker and reporter within Google Ads. It’s the main way you can see stats, growth, and conversions when running an ads campaign. There are several ways to analyze this data and go further to use these analyses to improve your campaigns. But what are
Is Google Ads Express Worth It?
Google Ads Express– is it worth it? There has been a lot of debate between Google Ads and Google Ads Express. Some people unfamiliar with Google Ads might lean more toward Express, only to find out they require much more to fulfill their campaign. On the other hand, Google Ads
Why We Use Conversion Rate Research On Landing Pages
Now that we’re familiar with Conversion Rate Optimization (if you’re not, head over to read this article before moving ahead!), we’re going to explain the research process. Conversion rate research, also known as conversion research, is the process of identifying and split testing any potential setbacks within a sales funnel.
How We Maximize Your Landing Page Conversion Rates
A landing page is a controlled web page that allows you or your company to target a specific audience with the intention of generating leads. Landing pages can come in all shapes and sizes, but there’s often a general science to its creation when the goal is to attain a
Benefits of SEO Content Strategy
What is SEO? SEO means Search Engine Optimization. It’s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want
