Owl SEM - Marketing Blog
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Benefits of SEO Content Strategy
What is SEO? SEO means Search Engine Optimization. It’s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want
How Can Paid Search Engine Marketing Help Your Business?
Search Engine Marketing (SEM) encompasses a bunch of practices that are used by marketers to boost the results of your business’ website showing up on search engines. SEM used to include both paid search methods and SEO (Search Engine Optimization). As the marketing industry grew, digital experts changed to use
About PPC: The Buyers’ Guide to Pay Per Click Advertising
What is Pay Per Click Advertising (PPC)? Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up. Types of PPC ads range in how they can appear across the
Instagram Marketing for Your Business: Tips for Beginners
How Can Instagram Help Your Business? Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses.
Huge Signs A Marketing Agency is A Scam
If you have a business that operates online, there’s a good chance you have (or maybe need) a digital marketing agency helping you out. Hiring digital marketing services to help promote your business is a worthwhile investment– if the agency is actually legit. The downside might be that this industry
5 Reasons Why You Need to Set Marketing Goals for Success
How To Set Goals For Success In Marketing Here at Owl SEM, we’re all about helping our clients reach their marketing goals. For some, that means re-positioning themselves in the marketplace as a premium provider. Others wish to maximize their weekly revenues through as much volume as they can
What Are the Benefits of LinkedIn Advertising?
LinkedIn advertising is estimated to take over the marketing world this year. It’s becoming one of the top ad platforms where promotions for goods and services can be seen! Nowadays, almost everyone in the professional world has a LinkedIn account– over 575 MILLION users are on LinkedIn, as of July
Is Using Google Ads for Your Marketing Worth It?
What are Google Ads? Google Ads is the term for the internet advertising system which Google owns. It’s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs
Your Guide to High Converting Landing Pages
A landing page is a specific web page you direct people to so they can be presented with an offer you are selling. It’s often separate from your personal website– also known as a “standalone web page”. The sole purpose of a landing page is to present potential customers with
Facebook Ads to Boost Your Business
Facebook is one of the more widely used networking platforms on the internet. With over 2.2 billion users, Facebook has a huge audience — which means it’s useful for advertising products and services. Otherwise, with so much action on this social media channel today, it can be hard to generate
What You Need for A Digital Marketing Campaign
What are Marketing Campaigns? Marketing campaigns are a strategic set of marketing systems built up in communication with a target audience to encourage new customers. A marketing campaign is the overall “journey” of launching a specific ads program with a set map and end goals. Marketing campaigns that do well
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization or “CRO” is the strategic method of improving a website to encourage a higher percentage of visitors to take an ideal action when they visit the site. For example, a web page can be designed and set up in a way that makes it more likely for
How to Boost Digital Marketing Strategy with Marketing Automation
What Does Marketing Automation Mean? Using marketing automation is a way of using current tools in technology to help lessen the load of computer work when it comes to digital marketing. It’s a process that can function on multiple levels, flow through all kinds of processes, and be customizable through
Social Media Marketing: Grow Your Brand Awareness
Today we’re going over all things social media when it comes down to using it to level up your business. Social media is today’s version of marketing in many ways! You might think social media marketing is stupid, or perhaps full of fake “pay to play” influencer scams. While some
Web Design SEO Tips for Your Business
Web Design SEO for Your Business Today we’re talking about the importance of web design SEO in digital marketing. What? Isn’t SEO all about content and analytical stuff? you might be asking. Technically, yes: but the design can also play a huge role in SEO. Making an optimized website during
