The Owl SEM Marketing Blog
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Huge Signs A Marketing Agency is A Scam
If you have a business that operates online, there’s a good chance you have (or maybe need) a digital marketing agency helping you out. Hiring digital marketing services to help promote your business is a worthwhile investment– if the agency is actually legit. The downside might be that this industry
Instagram Marketing for Your Business: Tips for Beginners
How Can Instagram Help Your Business? Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses.
About PPC: The Buyers’ Guide to Pay Per Click Advertising
What is Pay Per Click Advertising (PPC)? Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up. Types of PPC ads range in how they can appear across the
How Can Paid Search Engine Marketing Help Your Business?
Search Engine Marketing (SEM) encompasses a bunch of practices that are used by marketers to boost the results of your business’ website showing up on search engines. SEM used to include both paid search methods and SEO (Search Engine Optimization). As the marketing industry grew, digital experts changed to use
Benefits of SEO Content Strategy
What is SEO? SEO means Search Engine Optimization. It’s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want
How We Maximize Your Landing Page Conversion Rates
A landing page is a controlled web page that allows you or your company to target a specific audience with the intention of generating leads. Landing pages can come in all shapes and sizes, but there’s often a general science to its creation when the goal is to attain a
Why We Use Conversion Rate Research On Landing Pages
Now that we’re familiar with Conversion Rate Optimization (if you’re not, head over to read this article before moving ahead!), we’re going to explain the research process. Conversion rate research, also known as conversion research, is the process of identifying and split testing any potential setbacks within a sales funnel.
Is Google Ads Express Worth It?
Google Ads Express– is it worth it? There has been a lot of debate between Google Ads and Google Ads Express. Some people unfamiliar with Google Ads might lean more toward Express, only to find out they require much more to fulfill their campaign. On the other hand, Google Ads
How to Check Performance with Google Analytics
Google Analytics is the marketing performance tracker and reporter within Google Ads. It’s the main way you can see stats, growth, and conversions when running an ads campaign. There are several ways to analyze this data and go further to use these analyses to improve your campaigns. But what are
How To Create Quality SEO Content
What is SEO Content? SEO stands for Search Engine Optimization, which is a method of creating and optimizing a website for search engines to display it for internet users. The actual content applies to any text, images, or other information that makes up a web page where an audience (anyone
Online Reputation Management and Why It Matters
What is Online Reputation Management? Online reputation management is a strategy that your business or brand uses to grow and sustain a good reputation online. It’s similar to reputation management in the sense of PR (public relations), which advises appropriate reactions to the social opinions of an entity within the
Finding a Good Page Load Time for SEO
Page load speed is the amount of time it takes for a web page to fully load all of its content on a device. There are many factors that determine exact website load times– from the server its on, to the internet supplier of the user who’s viewing it, and
Learn the Top Digital Display Advertising Basics
Using display advertising for your company’s marketing campaigns is an extremely effective way to capture the interest of internet users. With the use of display ads, graphics and messages can target specific people whose traits fit the ideal “customer” of the company. What are some digital display advertising basics when
How Effective is Referral Marketing for Small Business Growth?
There are dozens of different marketing strategies available in order to promote a product or service. But, as a new or a small business, it can be difficult to choose one. You have to consider how profitable and how much of an investment can be put into one with a
A Marketing Guide to Pinterest Ads
Pinterest advertising is changing the way businesses market their products and services. One picture or video at a time, Pinterest can help grow businesses. However, finding success with Pinterest ads is more than creating tailored business accounts. You will need to do more to make your ads more compelling and
