What is Remarketing?
Have you ever filled up your Amazon.com cart, hesitated when you saw the total before checkout, and changed your mind then deleted your order completely? A few days later, you notice an online ad for a discount on one of the same products from a company on Amazon you almost bought! What a win. This is an example of Remarketing. Re-meeting the customer who almost said yes, but then held back for whatever reason at the time.