The Owl SEM Marketing Blog
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SEO Trends for 2020 to Use in Your Marketing Company
As the year 2020 inches away, you may already have a blueprint on the direction you need your business to go in 2020 and the rest of the decade. You probably already have goals to be achieved before the year ends. When it comes to marketing goals, having a solid SEO
Video Marketing Statistics & Why You Need Video Ads
Video and televised media have come a long way since TV’s rise to popularity in the 1950s. With the growth of the internet, YouTube, and social media, the amount of video content we consume on a daily basis outweighs much written or periodical content. Because most of the information we
Why You Should Always Avoid Black Hat SEO
Every business wants to appear in the search engine results page on the internet. SEO (Search Engine Optimization) is what every business needs in order to get good at being in the results. While SEO can be learned and practiced, there are right and wrong ways to go about it.
Your Guide to High Converting Landing Pages
A landing page is a specific web page you direct people to so they can be presented with an offer you are selling. It’s often separate from your personal website– also known as a “standalone web page”. The sole purpose of a landing page is to present potential customers with
5 Reasons Why You Need to Set Marketing Goals for Success
How To Set Goals For Success In Marketing Here at Owl SEM, we’re all about helping our clients reach their marketing goals. For some, that means re-positioning themselves in the marketplace as a premium provider. Others wish to maximize their weekly revenues through as much volume as they can
What Are the Benefits of LinkedIn Advertising?
LinkedIn advertising is estimated to take over the marketing world this year. It’s becoming one of the top ad platforms where promotions for goods and services can be seen! Nowadays, almost everyone in the professional world has a LinkedIn account– over 575 MILLION users are on LinkedIn, as of July
Is Using Google Ads for Your Marketing Worth It?
What are Google Ads? Google Ads is the term for the internet advertising system which Google owns. It’s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs
Facebook Ads to Boost Your Business
Facebook is one of the more widely used networking platforms on the internet. With over 2.2 billion users, Facebook has a huge audience — which means it’s useful for advertising products and services. Otherwise, with so much action on this social media channel today, it can be hard to generate
What You Need for A Digital Marketing Campaign
What are Marketing Campaigns? Marketing campaigns are a strategic set of marketing systems built up in communication with a target audience to encourage new customers. A marketing campaign is the overall “journey” of launching a specific ads program with a set map and end goals. Marketing campaigns that do well
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization or “CRO” is the strategic method of improving a website to encourage a higher percentage of visitors to take an ideal action when they visit the site. For example, a web page can be designed and set up in a way that makes it more likely for
How to Boost Digital Marketing Strategy with Marketing Automation
What Does Marketing Automation Mean? Using marketing automation is a way of using current tools in technology to help lessen the load of computer work when it comes to digital marketing. It’s a process that can function on multiple levels, flow through all kinds of processes, and be customizable through
Social Media Marketing: Grow Your Brand Awareness
Today we’re going over all things social media when it comes down to using it to level up your business. Social media is today’s version of marketing in many ways! You might think social media marketing is stupid, or perhaps full of fake “pay to play” influencer scams. While some
Web Design SEO Tips for Your Business
Web Design SEO for Your Business Today we’re talking about the importance of web design SEO in digital marketing. What? Isn’t SEO all about content and analytical stuff? you might be asking. Technically, yes: but the design can also play a huge role in SEO. Making an optimized website during
Why Your Company Needs Contractor Business Marketing
Your Company’s Guide to Contractor Business Marketing You have a contracting business. It’s on its way to success after all the hard work, planning, failure, learning, time, and money you’ve put into it. Things are looking up– or maybe not as up as you want. How are you supposed to
How to Understand Email Marketing
What Do You Need To Know About Email Marketing? Let’s talk about a popular, effective strategy that has been used since the beginning of internet marketing. Email marketing is the use of emails to communicate with customers, maintain a business reputation and promote your products and services. Better yet, email