Conversion rate optimization or “CRO” is the strategic method of improving a website to encourage a higher percentage of visitors to take an ideal action when they visit the site. For example, a web page can be designed and set up in a way that makes it more likely for the visitor to subscribe to …
What Does Marketing Automation Mean? Using marketing automation is a way of using current tools in technology to help lessen the load of computer work when it comes to digital marketing. It’s a process that can function on multiple levels, flow through all kinds of processes, and be customizable through many campaigns and media channels …
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Today we’re going over all things social media when it comes down to using it to level up your business. Social media is today’s version of marketing in many ways! You might think social media marketing is stupid, or perhaps full of fake “pay to play” influencer scams. While some of this can be true …
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Web Design SEO for Your Business Today we’re talking about the importance of web design SEO in digital marketing. What? Isn’t SEO all about content and analytical stuff? you might be asking. Technically, yes: but the design can also play a huge role in SEO. Making an optimized website during the entire creation process can …
Your Company’s Guide to Contractor Business Marketing You have a contracting business. It’s on its way to success after all the hard work, planning, failure, learning, time, and money you’ve put into it. Things are looking up– or maybe not as up as you want. How are you supposed to keep a new business afloat? …
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What Do You Need To Know About Email Marketing? Let’s talk about a popular, effective strategy that has been used since the beginning of internet marketing. Email marketing is the use of emails to communicate with customers, maintain a business reputation and promote your products and services. Better yet, email marketing campaigns can help your …
