Using display advertising for your company’s marketing campaigns is an extremely effective way to capture the interest of internet users. With the use of display ads, graphics and messages can target specific people whose traits fit the ideal “customer” of the company. What are some digital display advertising basics when you’re first setting them up? …
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There are dozens of different marketing strategies available in order to promote a product or service. But, as a new or a small business, it can be difficult to choose one. You have to consider how profitable and how much of an investment can be put into one with a tight budget, as well as …
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Pinterest advertising is changing the way businesses market their products and services. One picture or video at a time, Pinterest can help grow businesses. However, finding success with Pinterest ads is more than creating tailored business accounts. You will need to do more to make your ads more compelling and to attract the right audience. …
As the year 2020 inches away, you may already have a blueprint on the direction you need your business to go in 2020 and the rest of the decade. You probably already have goals to be achieved before the year ends. When it comes to marketing goals, having a solid SEO strategy is absolutely key. But …
SEO Trends for 2020 to Use in Your Marketing Company Read More »
Video and televised media have come a long way since TV’s rise to popularity in the 1950s. With the growth of the internet, YouTube, and social media, the amount of video content we consume on a daily basis outweighs much written or periodical content. Because most of the information we receive is now video, so …
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Every business wants to appear in the search engine results page on the internet. SEO (Search Engine Optimization) is what every business needs in order to get good at being in the results. While SEO can be learned and practiced, there are right and wrong ways to go about it. There is a rather unethical …
A landing page is a specific web page you direct people to so they can be presented with an offer you are selling. It’s often separate from your personal website– also known as a “standalone web page”. The sole purpose of a landing page is to present potential customers with a call to action with …
How To Set Goals For Success In Marketing Here at Owl SEM, we’re all about helping our clients reach their marketing goals. For some, that means re-positioning themselves in the marketplace as a premium provider. Others wish to maximize their weekly revenues through as much volume as they can get their hands on. Regardless …
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LinkedIn advertising is estimated to take over the marketing world this year. It’s becoming one of the top ad platforms where promotions for goods and services can be seen! Nowadays, almost everyone in the professional world has a LinkedIn account– over 575 MILLION users are on LinkedIn, as of July 2019. That are a lot …
What are Google Ads? Google Ads is the term for the internet advertising system which Google owns. It’s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs on the internet today. Using …
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Facebook is one of the more widely used networking platforms on the internet. With over 2.2 billion users, Facebook has a huge audience — which means it’s useful for advertising products and services. Otherwise, with so much action on this social media channel today, it can be hard to generate organic traffic from ideal customers. …
What are Marketing Campaigns? Marketing campaigns are a strategic set of marketing systems built up in communication with a target audience to encourage new customers. A marketing campaign is the overall “journey” of launching a specific ads program with a set map and end goals. Marketing campaigns that do well often have a set plan …
