If you have a business that operates online, there’s a good chance you have (or maybe need) a digital marketing agency helping you out. Hiring digital marketing services to help promote your business is a worthwhile investment– if the agency is actually legit. The downside might be that this industry is not regulated or liable […]
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How Can Instagram Help Your Business? Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses. Instagram marketing can work for
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What is SEO? SEO means Search Engine Optimization. It’s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want to create an e-commerce site
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Google Ads Express– is it worth it? There has been a lot of debate between Google Ads and Google Ads Express. Some people unfamiliar with Google Ads might lean more toward Express, only to find out they require much more to fulfill their campaign. On the other hand, Google Ads in itself can be a
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How To Set Goals For Success In Marketing Here at Owl SEM, we’re all about helping our clients reach their marketing goals. For some, that means re-positioning themselves in the marketplace as a premium provider. Others wish to maximize their weekly revenues through as much volume as they can get their hands on. Regardless
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LinkedIn advertising is estimated to take over the marketing world this year. It’s becoming one of the top ad platforms where promotions for goods and services can be seen! Nowadays, almost everyone in the professional world has a LinkedIn account– over 575 MILLION users are on LinkedIn, as of July 2019. That are a lot
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Facebook is one of the more widely used networking platforms on the internet. With over 2.2 billion users, Facebook has a huge audience — which means it’s useful for advertising products and services. Otherwise, with so much action on this social media channel today, it can be hard to generate organic traffic from ideal customers.
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What are Marketing Campaigns? Marketing campaigns are a strategic set of marketing systems built up in communication with a target audience to encourage new customers. A marketing campaign is the overall “journey” of launching a specific ads program with a set map and end goals. Marketing campaigns that do well often have a set plan
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What Does Marketing Automation Mean? Using marketing automation is a way of using current tools in technology to help lessen the load of computer work when it comes to digital marketing. It’s a process that can function on multiple levels, flow through all kinds of processes, and be customizable through many campaigns and media channels
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Today we’re going over all things social media when it comes down to using it to level up your business. Social media is today’s version of marketing in many ways! You might think social media marketing is stupid, or perhaps full of fake “pay to play” influencer scams. While some of this can be true
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Your Company’s Guide to Contractor Business Marketing You have a contracting business. It’s on its way to success after all the hard work, planning, failure, learning, time, and money you’ve put into it. Things are looking up– or maybe not as up as you want. How are you supposed to keep a new business afloat?
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What Do You Need To Know About Email Marketing? Let’s talk about a popular, effective strategy that has been used since the beginning of internet marketing. Email marketing is the use of emails to communicate with customers, maintain a business reputation and promote your products and services. Better yet, email marketing campaigns can help your
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