{"id":3695,"date":"2020-10-24T00:00:00","date_gmt":"2020-10-24T07:00:00","guid":{"rendered":"http:\/\/owlsem.com\/?p=3695"},"modified":"2023-11-14T07:52:33","modified_gmt":"2023-11-14T15:52:33","slug":"digital-display-advertising-basics","status":"publish","type":"post","link":"https:\/\/owlsem.com\/digital-display-advertising-basics\/","title":{"rendered":"Learn the Top Digital Display Advertising Basics"},"content":{"rendered":"\n
Using display advertising for your company\u2019s marketing campaigns is an extremely effective way to capture the interest of internet users. With the use of display ads, graphics and messages can target specific people whose traits fit the ideal \u201ccustomer\u201d of the company. What are some digital display advertising basics when you\u2019re first setting them up? Keep reading to learn about the best practices for your next display advertising campaign.<\/p>\n\n\n\n
Display ads are the type of banners and ads we commonly see when browsing websites on the internet. They’re different than the type of paid ads run by Google on the search engine results page. Display advertisements exist on web pages that are relevant to the type of product or service being advertised. It can also display on sites within the Google Display Network– pages like news sites, youtube, blogs. The google display network is comprised of sites using products like google ad sense<\/a>, which allows websites and content creators to run ads across the internet. Just like using Google ads or any form of digital advertising, you can customized display ads to a specific targeted audience. You can dictate audiences by location (zip code), demographic (age, gender, habits), and other interests (specific needs, a product or service, special treatments etc.). The more specific you get with targeting your ads, the more ideal clients you\u2019ll get responding to your intention of those ads. <\/p>\n\n\n\n The main types of display advertisements include:<\/p>\n\n\n\n Also like online ad campaigns, display advertising is run on a cost per click (CPC) or pay-per-click (PPC) formula. This means that whenever there\u2019s a user clicking on your ad, your campaign charges an amount of money per each ad \u201cclick\u201d. Ad costs are based on keyword bids<\/a>, and overall density of how many other ads are running for specific keywords. Depending on the demographic, the cost per acquisition– meaning, how much one ad click costs to land a solid call– can fluctuate. Even if it\u2019s a more costly click, but it gets your more quality leads you can land, it\u2019s worth it. The main thing to monitor how your ads\/pricing is doing is to use Google analytics to track and measure your display ads.<\/p>\n\n\n\n
<\/p>\n\n\n\nTypes of Digital Display Ads<\/h3>\n\n\n\n
Digital Display Advertising: Basics of Pricing<\/h2>\n\n\n\n
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