{"id":3645,"date":"2021-02-24T00:00:00","date_gmt":"2021-02-24T08:00:00","guid":{"rendered":"http:\/\/owlsem.com\/?p=3645"},"modified":"2023-11-14T07:52:31","modified_gmt":"2023-11-14T15:52:31","slug":"quality-seo-content","status":"publish","type":"post","link":"https:\/\/owlsem.com\/quality-seo-content\/","title":{"rendered":"How To Create Quality SEO Content"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">What is SEO Content?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO stands for <\/span><a href=\"http:\/\/owlsem.com\/benefits-of-seo-content-strategy\/\"><span style=\"font-weight: 400;\">Search Engine Optimization<\/span><\/a><span style=\"font-weight: 400;\">, which is a method of creating and optimizing a website for search engines to display it for internet users. The actual content applies to any text, images, or other information that makes up a web page where an audience (anyone on the internet looking for an answer) can read it. Therefore, <\/span><i><span style=\"font-weight: 400;\">SEO Content<\/span><\/i><span style=\"font-weight: 400;\"> is any shared information created with the intent of generating as a search result. This sounds ideal, but it\u2019s not always easy to effectively do. Many details go into making sustainable, quality SEO content.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Makes Quality Content?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When talking about showing up on search results pages (SERPs), quality content means any blog post or internet page a search engine finds meaningful. For example, if Google analyzes your blog post and decides that it answers people\u2019s questions thoroughly enough, your post will likely appear on the first page of the search result.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few valuable things that a piece of high-quality SEO content has:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Correct information that explains an answer to people\u2019s questions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relatable, entertaining, and easy-to-understand explanations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shareable links and advice people want to spread<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compelling story-telling or real human experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Captivating images, graphics, and media throughout<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">So How Do You Create Quality SEO Content?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Short answer? BUCKLE UP. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better answer? There are several main things you need to master, strategically-speaking, to get in the habit of making quality, search-friendly posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people who specialize in SEO will tell you different things and have varying standards on what the \u201ctop priority\u201d really is. On top of that, \u201cquality\u201d is a perspective&#8211; one that every person is subject to their own opinion about.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3647 size-large\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-2-scaled-e1575419242373-904x1024.jpg\" alt=\"sign that says write without fear, edit without mercy.\" width=\"904\" height=\"1024\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-2-scaled-e1575419242373-904x1024.jpg 904w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-2-scaled-e1575419242373-265x300.jpg 265w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-2-scaled-e1575419242373-768x870.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-2-scaled-e1575419242373.jpg 1200w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The main thing to consider when wanting to get your content <\/span><i><span style=\"font-weight: 400;\">found,<\/span><\/i><span style=\"font-weight: 400;\"> is: What do the search engines consider \u201cquality\u201d content? What patterns, keywords, and voice give writing or web pages authority to be first on the search result?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this is a sort of a complicated question to answer, and there\u2019s no 100% fool-proof way to answer (and even if there was, it\u2019d likely change in a matter of months)&#8211; there are systems in place to better enhance the quality of your SEO content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Topics for Your Audience\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aim for your written topics to be informative to your audience. What kinds of questions would they be wanting answers to?\u00a0 Which problems of theirs can you help solve?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might have heard this before but before creating content to capture potential buyers\u2019 attention, you need to <\/span><a href=\"http:\/\/owlsem.com\/marketing-campaigns\/\"><span style=\"font-weight: 400;\">know who your audience is<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of the topic as your chance to share what you know in a way that is helpful for other people. It\u2019s not a time to talk about yourself, but rather, what can be done (and at the end maybe add-in that you offer help with how to do it even better).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keywords and Phrases<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter how eloquently you write to your ideal audience, it won\u2019t make a difference if you don\u2019t have good keywords going for you. This is where targeted keywords come in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords are a short phrase or \u201ckey phrase\u201d that your specific audience searches for on a regular&#8211; or rare but desperate&#8211; basis.\u00a0<\/span><\/p>\n<figure id=\"attachment_3648\" aria-describedby=\"caption-attachment-3648\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3648 size-large\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-3-1024x768.jpg\" alt=\"sign that says SERP which means search engine results page\" width=\"1024\" height=\"768\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-3-1024x768.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-3-300x225.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-3-768x576.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-3-1536x1152.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-3-2048x1536.jpg 2048w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-3-scaled.jpg 1367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-3648\" class=\"wp-caption-text\">SERP: Search Engine Results Page<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">So basically you\u2019re familiar with your audience&#8211; you know what they want to learn, and then you research the exact phrases they\u2019re searching on the internet. That way, you can write a killer article that will catch their interest right away, compelling them to engage with your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do some reliable keyword research is to flat out ask your audience what they want to know; what they\u2019d like to see from your industry. Offer surveys and questionnaires.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use online keyword research tools such as Moz, WordStream, SEMrush, or Ahrefs. They cost money but are likely worth it if you want to have a growing ROI.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Research Before Writing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you understand what your audience wants to learn, make a list of the top 5 categories you can share information about. Then, for each of those categories, list an \u201cidea dump\u201d of topics or headlines you can come up with that you know your audience will want to read. This will help you to narrow down to the perfect keyword phrases while researching with any keyword tools or software you have available.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This should be obvious, but sometimes gets overlooked: <\/span><b>Your focus keyword or key phrase should be included throughout the writing<\/b><span style=\"font-weight: 400;\">. However, don\u2019t overuse the keyphrase too many times. You don\u2019t want Google to flag you for <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/03\/21\/dangers-of-keyword-stuffing\"><span style=\"font-weight: 400;\">keyword stuffing<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Write for the Reader, Not for Yourself.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A major mistake many people make while trying to create quality SEO content is they feel pressured to sell, sell, sell throughout their blog posts. Sure, you\u2019ll want to sell at some point&#8211; that\u2019s why you\u2019re offering free information as a first step to introduce your audience to what they need. But remember to give them free information! A lot of people focus too much on the selling, leaving their readers disappointed and misguided with what they came to the website to read.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3650 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-5-1024x683.jpg\" alt=\"woman typing on a laptop\" width=\"1024\" height=\"683\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-5-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-5-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-5-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-5-1536x1024.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-5-2048x1365.jpg 2048w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-5-scaled.jpg 1537w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Include Relevant Internal and External Links\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Anchor_text\"><span style=\"font-weight: 400;\">Anchoring in links<\/span><\/a><span style=\"font-weight: 400;\">, both internal and external, throughout your article is also helpful! It lets the search engine know that you\u2019re sharing quality SEO content for the sake of sharing information for everyone, not just for spamming your readers with jargon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Internal links<\/strong> are URLs to other pages or blog posts from <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>External links<\/strong> are URLs of sources, quotes, related information from other websites. Obviously, use external links that have a different key phrase than the one you&#8217;re trying to rank for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim for 2-5 internal links and 1-3 external links for an average 1,500-word piece.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Image Optimization &amp; Alt-Text<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Include images in your articles. Generally one high-quality image after every 250 to 500 words, depending on how visually necessary your information is. You can get free stock photos on various websites that can make your article pop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When including images, there\u2019s a trick to optimize this part so search engines deem even your images as relevant, too. Alt-text helps both the search engines and the visually-impaired understand what the photo\u2019s purpose is. Depending on which platform you\u2019re using, you can simply research what the best way to enter alt-text into your photo looks like, step-by-step.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3649 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-4-1024x768.jpg\" alt=\"graph on tablet showing engagement of creative content\" width=\"1024\" height=\"768\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-4-1024x768.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-4-300x225.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-4-768x576.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-4-1536x1152.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-4-2048x1536.jpg 2048w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-4-scaled.jpg 1367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Write a Thoughtful Meta Description\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/yoast.com\/meta-descriptions\/\"><span style=\"font-weight: 400;\">meta description<\/span><\/a><span style=\"font-weight: 400;\"> is a snippet of text that appears below the URL of your web page as it shows up on the search result. It allows roughly 150 characters to give an internet user a brief preview of what your article is about. This should include your keyphrase and be well thought out.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How\u2019s Your Page Speed?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even though data crawlers on search engines look at the actual content of your page, something else to consider moving forward in 2020 is your overall internet page speed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pages that load faster get read and observed more by your audience. If you created a super dope article but it takes more than 5 seconds to load, there\u2019s a 90% chance the person will be too impatient to deal with slow load time and simply exit out early.\u00a0<\/span><\/p>\n<h4>What else would you like to know?<\/h4>\n<p>When it comes to SEO and quality content, what else would you like to know? Comment below this post and tell us!<\/p>\n<p>If you need help getting some SEO blog posts out there for your business or brand, <a href=\"http:\/\/owlsem.com\/contact\/\"><strong>reach out to us today<\/strong><\/a> and we can walk you through the process. It&#8217;s been shown that consistent, in-depth blog posts on average receive businesses nine times more leads than having no blog at all!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO Content? SEO stands for Search Engine Optimization, which is a method of creating and optimizing a website for search engines to display it for internet users. The actual content applies to any text, images, or other information that makes up a web page where an audience (anyone on the internet looking for &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/owlsem.com\/quality-seo-content\/\"> <span class=\"screen-reader-text\">How To Create Quality SEO Content<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[44,43,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create Quality SEO Content - Owl Digital Services LLC<\/title>\n<meta name=\"description\" content=\"What is &quot;quality&quot; content? Your opinion might be different than Google&#039;s. Creating quality SEO content isn&#039;t east, but it also isn&#039;t brain surgery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/owlsem.com\/quality-seo-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create Quality SEO Content - Owl Digital Services LLC\" \/>\n<meta property=\"og:description\" content=\"What is &quot;quality&quot; content? Your opinion might be different than Google&#039;s. 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