{"id":3612,"date":"2021-04-24T00:00:00","date_gmt":"2021-04-24T07:00:00","guid":{"rendered":"http:\/\/owlsem.com\/?p=3612"},"modified":"2023-11-14T07:52:30","modified_gmt":"2023-11-14T15:52:30","slug":"google-ads-express","status":"publish","type":"post","link":"https:\/\/owlsem.com\/google-ads-express\/","title":{"rendered":"Is Google Ads Express Worth It?"},"content":{"rendered":"

Google Ads Express– is it worth it?<\/span><\/p>\n

There has been a lot of debate between Google Ads and Google Ads Express. Some people unfamiliar with Google Ads might lean more toward Express, only to find out they require much more to fulfill their campaign. On the other hand, Google Ads in itself can be a long, complicated process of tools and metrics to learn how to observe and then implement. In this article, we are going to discuss both so you can decide for yourself.\u00a0<\/span><\/p>\n

Also, please note that Google Express is now called Smart Campaigns. In Google\u2019s attempt to revolve their love for smart tech, AI, and overall takeover of marketing, Smart Campaigns is becoming an all-encompassing \u201csmart\u201d way to advertise without knowing too much about Ads strategy.<\/span><\/p>\n

What is Google Ads Express?\u00a0<\/span><\/h3>\n

Formerly named <\/span>Google Adwords Express<\/span><\/i>, this is an option to advertise in a simple, less-involved way when wanting to display ads on the Google Search Engine.\u00a0<\/span><\/p>\n

In a nutshell, Smart Campaigns (AKA Google Ads Express) is set up by you and then maintained by an automated system. The managing process of Smart Campaigns is almost fully run by bots and software.\u00a0<\/span><\/p>\n

The types of ads can be similar to regular Google ads– not only words but also images, display ads, and Maps.<\/span><\/p>\n

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Standard Google Ads vs. Google Ads Express<\/span><\/h3>\n

To break it down even further, let\u2019s explore <\/span>both<\/span><\/i> types of ad campaigns and compare their pros and cons.<\/span><\/p>\n

Google Ads:\u00a0<\/b><\/h4>\n

These ads campaigns give <\/span>you<\/span><\/i> the control to manage, update, and optimize your account. This includes setting up ideal keywords, <\/span>Cost Per Click <\/span><\/a>(CPC), and more. You can even select <\/span>negative keywords <\/span><\/i>(words and phrases you <\/span>don\u2019t<\/span><\/i> want your ad to show up for when someone searches Google).\u00a0<\/span><\/p>\n

Ads Express:\u00a0<\/b><\/h4>\n

Smart Campaigns (Ads Express), as mentioned before, give up the management to technology. This can be helpful in some situations, but for the most part, you\u2019re relinquishing control of your ads campaign to trust Google that they\u2019ll do the best job with it. The most likely result is you\u2019ll receive tons of clicks on your ads. However, that doesn\u2019t necessarily mean you\u2019ll obtain actual conversions. And more clicks on your ads mean more money <\/span>you <\/span><\/i>have to spend. But at the end of the day, if your paying for ads to get put out into the internet, don\u2019t you want the most affordable and practical return of investment? The truth is, that likely will not happy with Google Ads Express.\u00a0<\/span><\/p>\n

Pros and Cons of Each<\/span><\/h3>\n

At Owl SEM, we don\u2019t really vibe with Smart Campaigns, to be honest. The truth is, having the human strategy and control to maneuver the <\/span>direction of an ads campaign in accordance with business goals<\/span><\/a> is super important. And let\u2019s face it, automated machines can\u2019t always create the best results when it comes to actually sell the goods or services. People need to understand where the offer is coming from, who\u2019s behind it, and how they can benefit from it.\u00a0<\/span><\/p>\n

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Google Ads Express – Pros:\u00a0<\/span><\/h5>\n