{"id":3479,"date":"2021-07-24T00:00:00","date_gmt":"2021-07-24T07:00:00","guid":{"rendered":"http:\/\/owlsem.com\/?p=3479"},"modified":"2023-11-14T07:52:29","modified_gmt":"2023-11-14T15:52:29","slug":"benefits-of-seo-content-strategy","status":"publish","type":"post","link":"https:\/\/owlsem.com\/benefits-of-seo-content-strategy\/","title":{"rendered":"Benefits of SEO Content Strategy"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">What is SEO?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO means Search Engine Optimization. It\u2019s a marketing process where <\/span><a href=\"http:\/\/owlsem.com\/web-design-seo\/\"><span style=\"font-weight: 400;\">setting up a website<\/span><\/a><span style=\"font-weight: 400;\"> and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want to create an e-commerce site or begin a killer blog for your brand, there are some benefits of SEO content strategy you <\/span><i><span style=\"font-weight: 400;\">should <\/span><\/i><span style=\"font-weight: 400;\">know about!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Does SEO Matter?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO matters because it\u2019s basically how search engines, like Google, connect the dots between questions and answers people search for. It\u2019s a long-term, foundational way for your website to grow in organic traffic. That is traffic to your site that isn\u2019t <\/span><a href=\"http:\/\/owlsem.com\/facebook-ads-for-business\/\"><span style=\"font-weight: 400;\">bought through ads<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when you want to discover a new restaurant in town, where do you go? You type what you\u2019re looking for on the internet. Let\u2019s say, \u201cauthentic Italian food near me\u201d. The results that show up are <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">using local SEO practices&#8211; hence, the websites and locations will contain something relevant to your search. Things like \u201cItalian food\u201d, \u201cItalian cuisine\u201d, etc.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3482 size-full\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1.png\" alt=\"\" width=\"932\" height=\"1113\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1.png 932w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1-251x300.png 251w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1-768x917.png 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1-857x1024.png 857w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">SEO optimizes the keywords on your site to show up on search results pages for a relevant (and helpful) user experience. It helps create an opportunity for the links and content on your site to be seen as credible not only from readers but from the robots on <\/span><a href=\"http:\/\/owlsem.com\/using-google-ads\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> and search engines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Goals:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get more traffic to your company website\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grow to one of the top results on the SERP (Search Engine Results Page) for your niche<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a good online reputation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase client leads and sales calls from having a visible site\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall increase annual revenue\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How Can SEO Improve Digital Marketing?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re not using SEO, are you even digital marketing correctly? Probably not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A solid <\/span><a href=\"http:\/\/owlsem.com\/marketing-automation\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> will absolutely include SEO as one of the top priorities, at least on a basic website level. You might have a beautiful website or maybe even a passionately informative blog. But at the end of the day, if the main benefits of SEO content strategy aren\u2019t in place, nobody will be able to find or read your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goals of establishing Search Engine Optimization on your website are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Valuable Relevancy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Rank\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you know anything about Marketing, you know these two things are the first step to the sales funnel. And that\u2019s why effective SEO is so crucial to anyone trying to operate a business using the internet.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is SEO Content Strategy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A content strategy is a plan and schedule of the content you or your team will be releasing through the internet so you can provide value and interest to target audiences. Any promising <\/span><a href=\"http:\/\/owlsem.com\/marketing-goals-for-success\/\"><span style=\"font-weight: 400;\">content strategy<\/span><\/a><span style=\"font-weight: 400;\"> is based on SEO and keywords research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few reliable ways to research what topics to write about on your website! They include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Keywords research (through analytics tools etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Observing competitors and how their posts do well<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct feedback from your audience in what they want to learn or see from you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Topics that rank well on Google search<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-large wp-image-3485 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-1.jpg 1538w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Long-Term Benefits of SEO Content Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First, you need to know your target audience. There are people and communities who are looking for your product or service. In one way or another, they want guidance. They want their lives to be improved and they are expecting someone (like you!) to help them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding out who your audience is, and what questions or keywords they rely on to find the help they need in your niche, are the first steps you need to form a kill content plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with the beginning stages of content creation, you\u2019ll want to ask some helpful questions to get the ball rolling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are my audiences\u2019 <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/02\/28\/pain-points\"><span style=\"font-weight: 400;\">pain points<\/span><\/a><span style=\"font-weight: 400;\"> and desires?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where does my audience hang out on the internet?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can my company come in as an expert for these audience groups?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What can we give to the audience to solve their pain points?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can we create value that gives these solutions in a way they will want to learn more from us?\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Aren\u2019t SEO and Content Marketing the Same Thing?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some people think SEO and content marketing are two totally separate things. But in reality, they often go hand-in-hand. Years ago, it was doable to create a piece of content that didn\u2019t worry too much about the SEO aspect. But not anymore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A worthwhile content marketer should and will know about SEO. The two absolutely overlap. In order to properly run, SEO needs content to exist! And content marketing is the thing that <\/span><i><span style=\"font-weight: 400;\">markets<\/span><\/i><span style=\"font-weight: 400;\"> SEO into the internet realm. The most sustainable tactic with website content is maintaining an underlying routine of SEO.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Content Marketing?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content marketing is intentionally creating valuable content on a website or internet platform with the goal of a potential conversion rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart content marketing campaigns include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interesting and informational content for readers to consume, FREE of charge<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shareability and engagement (has the potential to go viral, like a video, article, meme, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A genius Call to Action (CTA) motivating consumers to like, subscribe or check out more of your site\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase company awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strategy to provide content covering relevant topics with a higher search volume\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The end goal? Improve <\/span><a href=\"http:\/\/owlsem.com\/conversion-rate-optimization\/\"><span style=\"font-weight: 400;\">conversion rates<\/span><\/a><span style=\"font-weight: 400;\"> and grow overall business sales.\u00a0<\/span><\/p>\n<blockquote>\n<h4><span style=\"font-weight: 400;\">Effective SEO helps bring internet users to your website. Reliable content marketing help keeps them interested in the ways you\u2019re offering to help them.\u00a0<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">SEO + Content Marketing = Conversion Strategy.<\/span><\/h4>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">How Can You Start to See the Benefits of SEO Content Strategy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These days, most professionals want to see SEO content strategy to know how they will eventually improve in link building and Google search. It can seem confusing at first, but there are several main things that create a general overview of the things a great SEO content strategy must have to improve said rank.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3484 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-3-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-3-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-3-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-3-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-3.jpg 1538w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Topics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The topics of your SEO content need to be researched, optimized, and include the most relevant keywords to your niche. That way, users (and search engines) can credit you, share your service website, and remember your relevancy on such topics.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Internal Links<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You not only need to be putting out great content&#8211; you also need to internally link other parts of your site to pages that show up on Google. For example, if your top-visited blog post is about natural makeup remover and you run a brand that sells minimal-ingredient cosmetics, you\u2019ll <\/span><i><span style=\"font-weight: 400;\">definitely <\/span><\/i><span style=\"font-weight: 400;\">want to include some <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\"><span style=\"font-weight: 400;\">anchor text<\/span><\/a><span style=\"font-weight: 400;\"> links about some of your products within that article. Internal links simply mean you source other pages or posts from your website throughout one post (they must be relevant, of course).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Link Shareability\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On the other end, your URLs (AKA slugs) should be readable, not too long, and contain keywords. This way, your links are shareable and linkable throughout the internet and social media.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Updates and Maintenance\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If there is a popular article on your website that is a few years old but still showing up in results pages, you might want to update it to align with the times! Not only that, people tend to want the most recent (and relevant) information when searching for an answer. What\u2019s the first thing a lot of us do when we find an article or advice column? <\/span><i><span style=\"font-weight: 400;\">We read the date. <\/span><\/i><span style=\"font-weight: 400;\">So, if you want to keep things fresh, once a month go back and update old content with new information, updates, and internal links to remain helpful year-round.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Want more benefits of SEO <\/span><a href=\"http:\/\/owlsem.com\/services\/\"><span style=\"font-weight: 400;\">content strategy<\/span><\/a><span style=\"font-weight: 400;\">? <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Reach out to us and learn more. Our content strategist, content creator, and SEO expert is&#8211; hint&#8211; <\/span><i><span style=\"font-weight: 400;\">the same person! <\/span><\/i><span style=\"font-weight: 400;\">We love sharing a thing or two about all things to improve your website, your internet rank, and generating better content for all. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are one phone call away: <\/span><a href=\"http:\/\/owlsem.com\/contact\/\"><b>Click Here<\/b><\/a><span style=\"font-weight: 400;\"> to schedule a free strategy session.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO? SEO means Search Engine Optimization. It\u2019s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want to create an e-commerce site &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/owlsem.com\/benefits-of-seo-content-strategy\/\"> <span class=\"screen-reader-text\">Benefits of SEO Content Strategy<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[31,16,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of SEO Content Strategy | Marketing Advice - Owl Digital Services LLC<\/title>\n<meta name=\"description\" content=\"What are the benefits of SEO content strategy when thinking of what you need to improve your website? 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