{"id":2857,"date":"2021-09-24T00:00:00","date_gmt":"2021-09-24T07:00:00","guid":{"rendered":"http:\/\/owlsem.com\/?p=2857"},"modified":"2023-11-14T07:52:28","modified_gmt":"2023-11-14T15:52:28","slug":"about-pay-per-click-advertising","status":"publish","type":"post","link":"https:\/\/owlsem.com\/about-pay-per-click-advertising\/","title":{"rendered":"About PPC: The Buyers’ Guide to Pay Per Click Advertising"},"content":{"rendered":"
Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up.\u00a0<\/span><\/p>\n Types of PPC ads range in how they can appear across the internet. But the most common pay per click ads is paid search engine ads. This is when ads show up after someone types in a search on search engines like <\/span>Google<\/span><\/a> or Bing. PPC search engine ads are shown especially when someone is conducting a search for specific products or services, like local roofing or nearby shoe sales.\u00a0<\/span><\/p>\n The results page on a search engine displays the paid (or \u201csponsored\u201d) ads at the top of the page. Whenever you see the little word \u201cAd\u201d next to search results, that means that persona or company is using pay per click advertising.\u00a0<\/span><\/p>\n With pay per click advertising, the advertisers have to pay <\/span>only<\/span><\/i> when someone clicks on the search result they\u2019re interested in. You might have heard people talking about Pay-per-click ads and thought \u201cpaperclip\u201d but pronunciation is key: pay-per-click.\u00a0<\/span><\/p>\n Other than search engines, pay per click <\/span>marketing <\/span><\/a>can be done through visual display ads. These are things like banners, videos, or remarketing. (To learn about what <\/span>Remarketing<\/span><\/i> is, <\/span>read this page<\/span><\/a>.)<\/span><\/p>\n PPC ads are a good idea because it\u2019s often a fair game. Competitors can\u2019t simply pay a bunch of money to make their ads show up more– or at the top. The results that show up on the SERP (Search Engine Results Page) show up depending on the Ad auction. An Ad auction is a type of formula major search engines automate depending on the ad\u2019s keywords, negative keywords, relevance, and valid content, among other things.\u00a0<\/span><\/p>\n <\/p>\n Do you want to understand Ad auctions better? We\u2019re about to dive in.\u00a0<\/span><\/p>\n We\u2019re talking about keyword research first because it\u2019s one of the most time-consuming (but <\/span>a most important!) <\/span><\/i>aspects of creating Pay-per-click ads. The overall PPC ads campaigns are based on the keywords contained in the ad bid.\u00a0<\/span><\/p>\n An important thing to remember about keywords for your ads is that keyword relevance is always changing. You can create a killer ads campaign, only to realize months down the line that those perfect keywords you chose before are now nearly useless. The most successful ad creators are constantly researching, improving, and evolving their keywords within their ads.\u00a0<\/span><\/p>\n The best way to maintain a successful ad campaign is to regularly manage and interact with them. Account activity also goes into how well the advertisement audit will play out.\u00a0<\/span><\/p>\n <\/p>\n There are a few crucial points to evaluate in your PPC ads account:\u00a0<\/span><\/p>\n Beyond these key facts, do you know what level of the sales funnels to advertise toward?\u00a0<\/span><\/p>\n Forming awareness means your company is geared toward potential customers who want to learn, discover new products or brands, and start their research options with whatever it is they\u2019re looking for. The top of the sales funnel (awareness) is for someone who is not ready to but, but they want to remember your company for when they are ready to make an important purchase.\u00a0<\/span><\/p>\n One of the best ways to do this is with display network PPC ads. These are often less expensive than running ads in search engines, and honestly, display option means more customizable visuals– photo or video. It gives more creative room to innovate your personal advertisement.\u00a0<\/span><\/p>\n Using the display PPC is also a smart way to make a good first impression, with visuals, keywords, and content, to encourage your future customers to remember you by. People stick around when they can remember a lasting first impression.\u00a0<\/span><\/p>\n The only downside to this part of the funnel is that it\u2019s often less quality network traffic than search networks.\u00a0<\/span><\/p>\n <\/p>\n There are plenty of people out there who are already searching for what <\/span>you <\/span><\/i>have to offer. Typically, three things happen when people search the internet for a product or service:\u00a0<\/span><\/p>\n This explains the \u201cdesire\u201d part of the sales funnel. The person has a strong desire to make a purchase that will help him or her get what they are looking for.\u00a0<\/span><\/p>\n The best option to target PPC ads in this manner is (you might have guessed it) through the search network. Your PPC ads will show up on the SERPs. Someone wanting to buy your stuff will be able to see you and click on your offer. That\u2019s magically aligned!<\/span><\/p>\n This is no easy answer, and in fact, a better question would be\u2026 \u201cHow much should I spend on PPC?\u201d\u00a0<\/span><\/p>\n There\u2019s no doubt that any advertising venture can get expensive. But with pay per click advertising, there\u2019s a little more risk with wasting money and targeting the wrong ads, etc. But it doesn\u2019t have to be a waste of money, and it doesn\u2019t necessarily mean your ads will be crazy expensive!\u00a0<\/span><\/p>\n The key is to do it <\/span>right. <\/span><\/i>Ads are meant to be an investment in your company, not a shot in the dark. When you set up a <\/span>campaign <\/span><\/a>budget, you should ask yourself:\u00a0<\/span><\/p>\n Whether you can afford to spend $80 per month or $8,000 you can still make PPC ads work for you. You just have to be smart about it. Or, at least, hire someone who is already <\/span>super <\/span><\/i>smart about it.\u00a0<\/span><\/p>\n If you need help with all things Pay Per Click Advertising, Google Ads<\/a>, Sales Funnels, or setting up a Landing Page, get in touch with us<\/strong><\/a> and we\u2019ll be happy to help you reach your goals!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" What is Pay Per Click Advertising (PPC)? Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up.\u00a0 Types of PPC ads range in how they can appear across the internet. But the most common …<\/p>\nHow Do PPC Ads Work?\u00a0<\/span><\/h2>\n
Keywords and Ad Strategy\u00a0<\/span><\/h2>\n
Tips for PPC Keywords:\u00a0<\/span><\/h3>\n
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How to Best Manage Your Pay-Per-Click Campaigns\u00a0<\/span><\/h2>\n
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Marketing Strategies to Grow Audience Awareness: Top of the Sales Funnel<\/span><\/h2>\n
Strategies for Shopping and Buyer Interest: Middle of Sales Funnel\u00a0<\/span><\/h2>\n
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How Much Does PPC Cost?\u00a0<\/span><\/h2>\n
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