{"id":2844,"date":"2021-10-24T00:00:00","date_gmt":"2021-10-24T07:00:00","guid":{"rendered":"http:\/\/owlsem.com\/?p=2844"},"modified":"2023-11-14T07:52:27","modified_gmt":"2023-11-14T15:52:27","slug":"instagram-marketing-for-business","status":"publish","type":"post","link":"https:\/\/owlsem.com\/instagram-marketing-for-business\/","title":{"rendered":"Instagram Marketing for Your Business: Tips for Beginners"},"content":{"rendered":"

How Can Instagram Help Your Business?\u00a0<\/span><\/h2>\n

Times are changing and Instagram is no longer a fun social app where people post photos of what they\u2019re doing or eating (although that\u2019s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses. Instagram marketing can work for service-based businesses, brand awareness, growing an email address list, personal coaches, entrepreneurs, direct sales, and more. A wide variety of people use Instagram every day– in fact, Instagram is growing at the speed of facebook!<\/span><\/p>\n

An estimate of 70% of users on Instagram have spent time on the app looking or following brand and business accounts. With the common flow of partnerships, affiliates, and brand giveaways, Instagram marketing is one of the most engaging and creatively \u201chuman\u201d ways of improving your business in the world.\u00a0<\/span><\/p>\n

The Point of Instagram:\u00a0<\/span><\/h2>\n

It\u2019s important to remember that Instagram is intended for current content that is shared in the present moment. If you stop posting, your audience will either unfollow you or forget about you– two things that are no ideal for growing a business account! There are some practical tips to stay on top of things, but before that, it\u2019s helpful to consider how much time and resources will actually go into creating your Instagram marketing page.\u00a0<\/span><\/p>\n

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What Types of Ads Can Be Use in Instagram Marketing?\u00a0<\/span><\/h2>\n

To start posting ads onto the Instagram platform for users to see, you will first need to set up an Instagram business account. We\u2019ll get into this in just a moment! First, let\u2019s check out what types of ads are available on IG, and why each type of ad can be helpful for <\/span>you<\/span><\/i>— as well as your audience.<\/span><\/p>\n

Sponsored Posts: Are These Ads?<\/span><\/h2>\n

The bare-basic type of ad you can promote on Instagram is the Sponsored Posts. On a regular (personal) IG account, only your followers tend to see your posts and photos. With a business account, you can Sponsor certain photo, carousel, and video posts to reach the followers of your followers, accounts with similar hashtags to you, and local users, among other groups of people.\u00a0<\/span><\/p>\n

Similar to <\/span>Facebook Ads<\/span><\/a>, you\u2019re able to set a specific budget for your Instagram advertisements. This can range anywhere from $3.00 per day or several hundred dollars per month. Not too bad, considering it\u2019s possible to spend less than your daily Starbucks and still make a potentially HUGE ROI.\u00a0<\/span><\/p>\n

Now for the Actual Types of Ads:\u00a0<\/span><\/h2>\n

We mentioned above that you can turn already-existing posts into Sponsored advertisements. These are photo\/video\/carousel posts that will show up in people\u2019s feeds who don\u2019t follow you (or know about you yet) with \u201cSponsored\u201d next to your Username.\u00a0<\/span><\/p>\n

The types of sponsored ads you can get into are:\u00a0<\/span><\/p>\n