{"id":2675,"date":"2019-07-18T22:49:03","date_gmt":"2019-07-18T22:49:03","guid":{"rendered":"http:\/\/owlsem.com\/?p=2675"},"modified":"2023-11-14T07:52:12","modified_gmt":"2023-11-14T15:52:12","slug":"using-google-ads","status":"publish","type":"post","link":"https:\/\/owlsem.com\/using-google-ads\/","title":{"rendered":"Is Using Google Ads for Your Marketing Worth It?"},"content":{"rendered":"
Google Ads is the term for the internet advertising system which Google owns. It\u2019s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs on the internet today. Using Google Ads can seem difficult at first, but it\u2019s by far one of the smartest ways to enhance any sales campaign.<\/span><\/p>\n There are millions of businesses who use Google Ads to help sell their products and services. On average, there are over multi-billion searches typed into Google around the world <\/span>per day. <\/span><\/i>Everyone seems to be using Google search, which means it\u2019s by far one of the most profitable methods of online advertising.\u00a0<\/span><\/p>\n People who use Google Ads for advertising have the option of showing their ads between two primary spaces. These include the Search network and the Display network.\u00a0<\/span><\/p>\n The Search network can simply mean Pay Per Click (PPC) ads. This is where keywords are used in advertisements to target relevant search queries. For example, when someone puts in a search into Google, such as \u201chow to get more followers on Instagram\u201d, both paid Ads results <\/span>and <\/span><\/i>organic SEO results<\/span><\/a> will show up. For advertisements, relevant Ads show up at the top of the search results. Some keywords used for the top one may have been \u201cfollowers on Instagram\u201d or \u201cInstagram growth strategy\u201d, and more. This is the concept of the Search Network.<\/span><\/p>\n Display Network is whe<\/span>n ads are placed on relevant websites in the form of visual banners or sidebar ads. Certain websites display ads to help monetize slowly. This can be a good advantage for PPC-style ads, especially since the internet is so vast and the Display network can reach so many audiences. These forms of Google ads are familiar to most of us– when we browse a blog or website and see an ad for a product we will definitely like!\u00a0<\/span><\/p>\n According to <\/span>NetGain<\/span><\/a>, \u201cThe most popular <\/span>PPC program<\/b> is Google’s <\/span>AdWords<\/b>, accounting for around 90% of <\/span>PPC<\/b> ad dollars.\u201d<\/span><\/p>\n As explained above, Pays Per Click (PPC) are the most utilized Google Ads. PPC is exactly how it sounds. You (the advertiser) pay for the ads for every click you receive. A click happens when a person browsing the internet sees your ad, takes an interest, and click on your ad to view more. Potentially, the ad takes them to a landing page (more on this below), website, video, or somewhere your company offers something on the internet. The amount of money paid for the click depends on several factors, like keywords, rank, relevance, etc. The platform you\u2019re running ads on (Google, Bing, <\/span>Facebook<\/span><\/a>, and elsewhere) charge the appropriate amount per click for running your ads with them.\u00a0<\/span><\/p>\n The short answer is, they can be expensive. But for the most part, it all comes down to the type of AdWords campaign you\u2019re running, how your ad rank is, the accuracy of your negative keywords, and so on.\u00a0<\/span><\/p>\n There are methods to use to keep costs down. However, a lot of this comes with practice and learning.\u00a0<\/span><\/p>\n I know we\u2019re all wondering: what is the average cost per click for PPC Google Ads<\/a>? There\u2019s no definite answer to this question. As we said, prices vary from niche to niche.\u00a0<\/span><\/p>\n But as Search Engine Journal tallies, most consumer ads average a CPC of about $6.40. More specialized industry ads can range from $50 to $100 per click! But luckily, such industries often receive quite a high ROI.\u00a0<\/span><\/p>\n An ad rank means how high up (or low) an advertisement appears on search results pages (SERPs). Often, this rank is determined by the quality score of the add + the company\u2019s maximum bid price.\u00a0<\/span><\/p>\n Keywords are specific search terms that advertisers place a bid on with the goal of showing up in the results. Again, an example: if your company sells makeup products, it’s likely your keywords will include “best lipstick” or “MAC cosmetics”. The goal is to use all the data, relevance, and strategy possible in choosing the right keywords thatHome<\/a> will apply to your target audience’s interests they’ll type into Google.<\/p>\n The<\/span> hardest part <\/b>about Google Ads is setting up keywords strategy and learning how to use the right keywords. It takes a lot of time to learn the platform, along with the little pieces (such as ad extensions, match types, ad groups, etc.) and then figuring out how to use all the nuances to your advantage. Sure, there are courses and certification programs to learn how to use Google Adwords effectively. Ultimately, however, most of the learning comes from doing. Because of this, often it can take many hours and a lot of money to figure out a <\/span>successful marketing campaign<\/span><\/a>.<\/span><\/p>\n On the other hand, the <\/span>most exciting part<\/b> of running Google PPC Ads is having days where you can see a company get a 200% to\u00a0 400% or more ROI (Return on Investment). When done correctly, Google Ads can be one of the most profitable ads platforms available for an online marketing system.\u00a0<\/span><\/p>\n So\u2026 now that we all know a little bit about Google Ads, we obviously want to know <\/span>HOW TO USE THEM!\u00a0<\/span><\/i><\/p>\n <\/p>\n Did you know only about 2% of people in the world actually write down what they want? Don\u2019t be the other 98% of people. Especially when it comes to investing in Ads for your business!\u00a0<\/span><\/p>\n Get clear on what you want from using Google Ads– more reach? Higher sales? Better leads? Raving fans? Be specific. How can your brand or company improve if Google Ads worked effortlessly for you? Your goals will be what the foundation of your ads stand upon.\u00a0<\/span><\/p>\n After goals are in place, it\u2019s time to determine your ideal audience. What do they do? Where are they, both in real life and online? What tools do they use daily? When are they actively trying to consume content on the internet? Be very specific and know your clients\u2019 persona.<\/span><\/p>\n Ahhh keywords. One of the \u201ccons\u201d mentioned in our Pros and Cons section of the article. The downfall isn\u2019t keywords themselves– it\u2019s learning how to master the right ones.\u00a0<\/span><\/p>\n There are many keyword tools to help you determine what keywords to use. A good rule of thumb for deciding keywords are these three things:\u00a0<\/span><\/p>\n To integrate killer keywords you\u2019ll want to think like the consumer (AKA your ideal customer, remember?)\u00a0<\/span><\/p>\n If you need specific help, go to this link on the <\/span>Google help page<\/span><\/a> itself.<\/span><\/p>\n After keywords, a budget needs to be put in place. This might take some editing and rearranging. There will be a testing phase, but try to focus time and money on keywords with a higher <\/span>conversion rate<\/span><\/a>.\u00a0<\/span><\/p>\n Use the Quality Score on Google. The Quality Score is the type of grading system that determines how relevant and useful your ads and its keywords are to users. Better quality scores lower the cost per click and increase your Ad rank.\u00a0<\/span><\/p>\n Obviously, you can have various ad campaigns while using Google Ads account. The more you structure your ads account, the more relevance your ads will be able to hold. All previous steps mentioned– Goals, Audience, Keywords, and Budget all fold into how the structure plays out in the process of your Ads.<\/span><\/p>\n A lot of people worry so much about keywords and clicks, they forget that what they write for their ad copy is <\/span>crucial<\/span><\/i>. Emotional copywriting tends to get more CTRs (Click Through Rates). Well-written, compelling writing can make or break the deal on whether or not someone actively wants to engage in your ad. A lot of people these days are so over the B.S. of <\/span>internet marketing<\/span><\/a>— they don\u2019t want to hear cheesy infomercial voice. They want relatable, captivating information and life-changing potential.\u00a0<\/span><\/p>\n Important: include your keyword(s) in the written copy, as well as a Call to Action and an amazing Headline.\u00a0<\/span><\/p>\n <\/p>\n A landing page is the web page people end up at when they click your ad. Sometimes there are <\/span>high converting landing pages<\/span><\/a>, and other times they totally suck. There are a few key strategies to keep in mind when setting up your landing page for conversion success:<\/span><\/p>\n Read more about how to enhance your landing page <\/span>here<\/span><\/a>!<\/span><\/p>\n Implementing tracking is a huge deal if you want to reach your conversion goals. You can place requisite codes on your website(s) and make use of Google Analytics to track and follow these goals.<\/span><\/p>\n Remarketing <\/span><\/a>is when you strategically target previous potential customers who for any reason didn\u2019t follow through with closing a deal on your ad. The goal is to get your ad in front of them for a second time (or third, fourth, and so on) to increase the likelihood of them growing their interest in your brand. This is well-known in the funnel\u2019s strategy also known as the buyer\u2019s journey.\u00a0<\/span><\/p>\n With an up and running ad, it\u2019s absolutely wise to run some testing. A\/B testing (when two different versions of an ad are run at the same time toward different people) can let you know if you need to improve or change anything on your landing page, ads, images, or copywriting. You can observe the results and adjust accordingly to optimize when using Google Ads.\u00a0<\/span><\/p>\n If all is set up and rolling smoothly, it\u2019s time to enjoy your profit! Always maintain and watch the progress of your Google ads campaigns. Things change all the time, so continuous testing and optimizing may be needed. Int he meantime, learn all you can about using Google Ads and bettering your business with PPC strategies beyond.\u00a0<\/span><\/p>\n If you still need some clarity on how to create or improve your success using Google Ads, reach out to us today<\/strong><\/a> and let’s make it happen!<\/p>\n","protected":false},"excerpt":{"rendered":" What are Google Ads? Google Ads is the term for the internet advertising system which Google owns. It\u2019s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs on the internet today. Using …<\/p>\nTwo Basic Ways Google Ads Work<\/span><\/h2>\n
<\/h3>\n
What Exactly is PPC?\u00a0<\/span><\/h2>\n
Aren\u2019t Google Ads Expensive?<\/span><\/h2>\n
The Average Cost per Click (CPC) in Google Ads<\/span><\/h2>\n
What is Google Ad Rank?<\/span><\/h2>\n
What About Google Ads keywords?<\/span><\/h2>\n
The Main Pros and Cons\u00a0<\/span><\/h2>\n
Starting Out with Google Ads: Step by Step\u00a0<\/span><\/h2>\n
Goals First, Always.<\/span><\/h3>\n
Who\u2019s Your Audience?\u00a0<\/span><\/h3>\n
KEYWORDS and Keyword Research\u00a0<\/span><\/h3>\n
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Budget, Bids, and Clicks\u00a0<\/span><\/h3>\n
Your Account Structure<\/span><\/h3>\n
Writing Great Ad Copy\u00a0<\/span><\/h3>\n
Creating Landing Pages\u00a0<\/span><\/h3>\n
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Tracking Your Conversions\u00a0<\/span><\/h3>\n
Utilize Remarketing\u00a0<\/span><\/h3>\n
Testing and Optimization\u00a0<\/span><\/h3>\n
Experience Profitable ROI\u00a0<\/span><\/h3>\n