{"id":2653,"date":"2020-04-24T00:00:00","date_gmt":"2020-04-24T07:00:00","guid":{"rendered":"http:\/\/owlsem.com\/?p=2653"},"modified":"2023-11-14T07:52:35","modified_gmt":"2023-11-14T15:52:35","slug":"high-converting-landing-pages","status":"publish","type":"post","link":"https:\/\/owlsem.com\/high-converting-landing-pages\/","title":{"rendered":"Your Guide to High Converting Landing Pages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A landing page is a specific web page you direct people to so they can be presented with an offer you are selling. It\u2019s often separate from your personal website&#8211; also known as a \u201cstandalone web page\u201d. The sole purpose of a landing page is to present potential customers with a call to action with a chance at generating leads. Well-made, high converting landing pages layout their exact points and visuals in a way that\u2019s simple and appealing to the target audience.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is a Landing Page?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of it as an actual <\/span><i><span style=\"font-weight: 400;\">page <\/span><\/i><span style=\"font-weight: 400;\">where people <\/span><i><span style=\"font-weight: 400;\">land<\/span><\/i><span style=\"font-weight: 400;\"> (heh heh) on your current campaign. Landing pages can be used for all sorts of reasons:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sell your products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer discounts or deals\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schedule calls\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sell tickets to an event<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain your online course option<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are <\/span><i><span style=\"font-weight: 400;\">many<\/span><\/i><span style=\"font-weight: 400;\"> other reasons to create a landing page, but the main goal is to present a clear opportunity and link a call to action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s age, quite literally all <\/span><a href=\"http:\/\/owlsem.com\/social-media-marketing\/\"><span style=\"font-weight: 400;\">businesses and brands<\/span><\/a><span style=\"font-weight: 400;\"> could benefit greatly from having a landing page. It can seem tricky or confusing at first, but we\u2019re going to explain what, why, and how you can start a high converting landing page today.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Makes a High Converting Landing Page?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing to understand about creating a landing page is that they come in all shapes and sizes. There\u2019s no one magical answer as to what YOUR landing page will need&#8211; everyone has specific <\/span><span style=\"font-weight: 400;\">goals and offerings<\/span><span style=\"font-weight: 400;\">. Your online marketing campaigns might be totally opposite of someone\u2019s pre-coaching quiz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The endless opportunity of landing page types ranges from all the different kinds of people they are targeted toward. However, there are certain formulas and practices that you can implement to build killer, high converting landing pages of your own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top aspects of a great landing page:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Captivating images and copywriting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call to action button (duh&#8211; that\u2019s the entire point of a LP!)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ideal audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeted niche<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An offer of a product(s) or service(s)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s go a little deeper into more of the details that make up these aspects.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Hero Image<\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-1823 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/03\/finelineraw-1024x904.png\" alt=\"landing pages\" width=\"1024\" height=\"904\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/03\/finelineraw-1024x904.png 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/03\/finelineraw-300x265.png 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/03\/finelineraw-768x678.png 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/03\/finelineraw.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A hero image is the main picture or graphic that shows at the very top of the page, above anything else. Because it\u2019s the first thing people see, and an estimate of 1\/20th of a second makes the first impression, you obviously want the hero page to be amazing. Depending on your offer, this could be a photo of your company, product, a designed graphic, a portrait of someone, or something that stands out in your offer. Ideally, the hero image shows a feeling or benefit the potential customer can feel or receive upon taking this offer.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Pro Tips:\u00a0<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a high-definition image.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The hero graphic needs to be completely relevant to the page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ideally, the image will be emotionally engaging: funny, caring, interesting, healing, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find beautiful stock photos or pay for unique images if you don\u2019t have any of your own.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Catchy Header and Subheader<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Headers are like the second \u201cfirst impression\u201d of your offer. Make headers stand out and allow the words to hold the value of what you are offering. What makes you different from your competitors? How will people benefit from your service? Use your words wisely and creatively.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Pro Tips:\u00a0<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As a subheading, try to include some type of guarantee in there. It\u2019s psychologically reassuring to readers. It doesn\u2019t have to be \u201cmoney-back guarantee\u201d&#8211; it can be something simple like \u201cFree strategy session guaranteed with Purchase\u201d or something along those lines.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limit headers to 12 &#8211; 20 Words maximum; roughly 69 characters at MOST.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t clutter your landing page with too many headers. The headers are to grab the attention of the next main point.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subheads are often directly under Headers. Subheads can explain a little more in detail about the relevancy of the header.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Call to Action (CTA)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The CTA is the sole purpose you bring visitors to your page. It needs to be streamlined into focus by the whole rest of the page. Your CTA needs to stand out visually. It also needs to be compelling and easy to read! Copywriting is important when it comes to a landing page. The main link on your page should be the CTA&#8211; and preferably the <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> link unless the situation calls for one or two references or email signup.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Pro Tips:\u00a0<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your CTA needs to be a clickable button. Preferably A BIG BUTTON.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use contrasting colors for the button background. A color that still goes with your theme, but stands out as the boldest, brightest, or most contrasted item on the entire page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid the word \u201cSubmit\u201d on forms and buttons. People aren\u2019t slaves. Use positive, affirming words like <\/span><i><span style=\"font-weight: 400;\">Sign Me Up!, Click to Get Yours, Show Me More, Send<\/span><\/i><span style=\"font-weight: 400;\">, etc.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">List of Specifics &amp; Features<\/span><\/h3>\n<figure id=\"attachment_2658\" aria-describedby=\"caption-attachment-2658\" style=\"width: 1096px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2658 size-full\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-1.jpg\" alt=\"snippet of product on landing page\" width=\"1096\" height=\"1070\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-1.jpg 1096w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-1-300x293.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-1-768x750.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-1-1024x1000.jpg 1024w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><figcaption id=\"caption-attachment-2658\" class=\"wp-caption-text\">from outofthegutterinc.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">After the Call to Action, list some of the top benefits of your offer to peak readers\u2019 interest even more. Emphasize what they will receive, learn, or improve upon saying YES to your offer. People have a higher chance of converting after you explain what\u2019s in it for <\/span><i><span style=\"font-weight: 400;\">them.\u00a0<\/span><\/i><\/p>\n<p><em><span style=\"font-weight: 400;\">Pro Tips:\u00a0<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep in mind the concept of pain vs pleasure when writing copy for the features of your offer. How does it relieve some pain or offer some pleasure?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t directly mention pain, but obviously use this in brainstorming what to write.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include high-quality images of your product or service&#8211; visualization is amazing for lead generation.\u00a0<\/span><\/li>\n<li>Share these benefits in a crisp post or photo story on social media with a link to your landing page. This improves traffic to your landing page!<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Social Proof<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof means things like testimonials, case studies, reviews, and stories of how you helped previous customers. There\u2019s a higher increase in <a href=\"http:\/\/owlsem.com\/conversion-rate-optimization\/\">conversion rate optimization<\/a> when people can see the proof of how what you are offering actually works. When someone understands that other people said yes to you and had success before, they are more likely to trust you and your offer. It\u2019s all about credibility here.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Pro Tips:\u00a0<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the bottom of a testimonial, add a smaller Call to Action somewhere to collect email addressed. Perhaps a button that says \u201cClick to Learn How\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Many aspects of <\/span><a href=\"http:\/\/owlsem.com\/marketing-campaigns\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> use social proof as a key indicator to increase conversion, not just high converting landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Embed a short, appealing video testimonial of one of your past clients explaining how and why you helped them. A word-of-mouth recommendation goes a long way, even over the internet.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2656\" aria-describedby=\"caption-attachment-2656\" style=\"width: 781px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2656\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-2.jpg\" alt=\"examples of landing page\" width=\"781\" height=\"458\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-2.jpg 1725w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-2-300x176.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-2-768x451.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-2-1024x601.jpg 1024w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><figcaption id=\"caption-attachment-2656\" class=\"wp-caption-text\">\u00a0<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Brainstorm: Successful High Converting Landing Pages<\/span><\/h2>\n<h4><\/h4>\n<h3><span style=\"font-weight: 400;\">First Know Your \u201cWhy\u201d.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you dive into creating an amazing landing page, you need to write out your goals. What do you intend to accomplish through your Call to Action? Is it a kickoff to content marketing? Are you trying to grow your <\/span><a href=\"http:\/\/owlsem.com\/email-marketing-strategy\/\"><span style=\"font-weight: 400;\">email list<\/span><\/a><span style=\"font-weight: 400;\">? Sell more of your high-end products? Promote an upcoming deal at your shop? Focus on your exact goals.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create Your Message<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you can explain your goals, now it\u2019s time to create your overall message. What problem are you going to solve for your landing page visitors? What pain point of theirs are you capable of helping with? How are you better than your competition in this area?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keywords!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keywords are actually super important when setting up a high converting landing page&#8211; or any <\/span><a href=\"http:\/\/owlsem.com\/web-design-seo\/\"><span style=\"font-weight: 400;\">pages on your website<\/span><\/a><span style=\"font-weight: 400;\">, for that matter. These are the words and phrases people type in when someone searches the internet for solutions to issues. And with the right keywords in place, you can show up as someone who can solve those issues they\u2019re looking to fix.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2659 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-4.jpg\" alt=\"social media on a phone\" width=\"5733\" height=\"3822\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-4.jpg 1538w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-4-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-4-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/07\/high-converting-landing-pages-4-1024x683.jpg 1024w\" sizes=\"(max-width: 5733px) 100vw, 5733px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Landing Page Design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After the \u201cguts\u201d of your landing page are taking form, it\u2019s time to plan the design of your high converting landing page. What do you want on your landing page out of the main elements? Images, videos, CTA button, contact form? Or maybe keep it simple with a logo, checklist, and a clear call to action button. Depending on your goals, you need different elements. Don\u2019t overcomplicate it&#8211; keep it simple but beautiful and appealing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other design elements include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Theme (colors, fonts, layout, icons, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images (relevant and big)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Positioning of headers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chronological landing page structure\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Footers (often over-simplified for LPs)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minimal contact options<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use white space or white backgrounds for an air of cleanliness, elegance, and productivity.<\/span><\/li>\n<\/ul>\n<p>Want to know more about landing pages? <a href=\"http:\/\/owlsem.com\/contact\/\"><strong>Contact us today<\/strong><\/a> and we&#8217;ll help you out. Comment below if you have any other tips and tricks for creating high converting landing pages! We&#8217;d love to share it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landing page is a specific web page you direct people to so they can be presented with an offer you are selling. It\u2019s often separate from your personal website&#8211; also known as a \u201cstandalone web page\u201d. The sole purpose of a landing page is to present potential customers with a call to action with &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/owlsem.com\/high-converting-landing-pages\/\"> <span class=\"screen-reader-text\">Your Guide to High Converting Landing Pages<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[31,23],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to High Converting Landing Pages - Owl Digital Services LLC<\/title>\n<meta name=\"description\" content=\"How can I create high converting landing pages? 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