{"id":2635,"date":"2019-07-03T20:16:52","date_gmt":"2019-07-03T20:16:52","guid":{"rendered":"http:\/\/owlsem.com\/?p=2635"},"modified":"2023-11-14T07:52:13","modified_gmt":"2023-11-14T15:52:13","slug":"facebook-ads-for-business","status":"publish","type":"post","link":"https:\/\/owlsem.com\/facebook-ads-for-business\/","title":{"rendered":"Facebook Ads to Boost Your Business"},"content":{"rendered":"

Facebook is one of the more widely used networking platforms on the internet. With over 2.2 billion users, Facebook has a huge audience — which means it\u2019s useful for advertising products and services. Otherwise, with so much action on this social media channel today, it can be hard to generate organic traffic from ideal customers. The use of Facebook ads can be incredibly beneficial to you or your business!<\/span><\/p>\n

Benefits of Facebook Ads\u00a0<\/span><\/h2>\n

Some startups may stray away from ads because they think it might be spammy or too expensive. But with Facebook ads, this doesn\u2019t have to be true. Facebook allows you to target very specifically, based on location, interest, demographic or lifestyle.\u00a0<\/span><\/p>\n

Being able to target a custom audience with your ads gives you many advantages. Most of all, it saves you a lot of money compared to constantly trying to get your advertisement out to all different types of people, hoping just one of them will be the right fit for your business. It\u2019s also great for your ROI (return on investment), conversion rates, and website traffic.\u00a0<\/span><\/p>\n

Many businesses both large and small have successfully used a Facebook ad campaign<\/a> (or ten) to increase brand awareness, get leads, sell high-end products, market their services and beyond. There are several things to know before diving into advertising on Facebook. Here we\u2019ll share a general guide to Facebook ads to boost your clients.\u00a0<\/span><\/p>\n

How to Set Up Facebook Ads: Step by Step\u00a0<\/span><\/h2>\n

According to Facebook\u2019s website, these are the steps to take when you\u2019re first setting up your ad campaign.<\/span><\/p>\n

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1. Choose Your Objective<\/span><\/h3>\n

What is your main goal for using ads on Facebook? Decide on the primary outcome you desire from your ads. Do you want more leads? A bigger company following? More podcast downloads? Define the purpose first.\u00a0<\/span><\/p>\n

According to the FB campaigns tab, upon clicking \u201cCreate\u201d you\u2019ll be shown their 11 different objectives to choose from:\u00a0<\/span><\/p>\n