Marketing campaigns that do well often have a set plan of action with a clear purpose and target audience. For a successful marketing campaign, a thorough theme and market insight are needed. There are all kinds of companies out there doing their best to market themselves as the next \u201cup and coming\u201d brand, but what will it take to get your business to stand out from the rest? This is why marketing campaigns are so needed.\u00a0<\/span><\/p>\n A good example of this can be seen every single day– simply turn on your television and watch a few advertisements. Remember the Paris Hilton Carl\u2019s Jr. commercials? In-your-face, sensual, and controversial, right? That was a specific marketing campaign by Carls Jr. And it was greatly remembered– for a reason! The company had three goals they successfully achieved:\u00a0<\/span><\/p>\n Obviously, not everyone can afford to have figures like Paris Hilton, football stars, or well-known celebrities to star in their commercials. In fact, most companies can\u2019t even afford to air a proper TV commercial much less form a budget to advance their production. But the good news is, TV and expensive billboards are not the only modes of advertising today. More often than not, the internet is much more realistic of a platform when it comes to trying to advertise for any brand.\u00a0<\/span><\/p>\n To open your mind a bit more about the opportunity within marketing campaigns, here are some of the most popular types of media out there today:<\/span><\/p>\n Most solid marketing campaigns have a specific target market but leverage all kinds of different marketing channels. They won\u2019t stick to only two or three mediums to advertise on. Often the ad and overall campaign message will be shared throughout all popular social media apps<\/a> as well as websites and audio\/visual media. The message is shared over a set period of time, too. This way, people can gradually take notice over time and develop a relationship of brand awareness through the process.\u00a0<\/span><\/p>\n Even though it\u2019s a good idea to share a campaign across many channels, it\u2019s ok to use a simpler campaign for one or two if the specific goal is to gain traction on those unique hubs. The focus should be more on getting CRO (conversion rate optimization<\/a>) on that platform to complete the call to action.\u00a0<\/span><\/p>\n As you can see, planning is the most important step of the campaign goal process as it truly sets the tone for success. Effectiveness is determined by having a good plan in place which will guide the entire campaign machines as well as your team.\u00a0<\/span><\/p>\n A great point of advice most companies use when setting up marketing campaigns is to first review yearly goals. If an annual goal is set, it\u2019s likely to work your way backward and setup a plan to reach the actual numbers. Do you need more income to push the company forward this next year? Then figure out how many new customers each month it would take to reach those goals. From there, figure out what potential leads look like in order to meet those goals. And through this, you can strategize a campaign to help you fulfill each goal.\u00a0<\/span><\/p>\n Three underlying things you need for successful campaigns:\u00a0<\/strong><\/p>\n Some examples of a starting board look like the following:\u00a0<\/span><\/p>\n Now that there are goals in place and systems set up to get campaigning, how can we measure their success (or failures)?\u00a0<\/span><\/p>\n Again, this all comes back to your specific goals. The answer to the measuring question might look different for everyone. Some companies might prefer to track via a number of orders on their shop, email click-through rates, site visits, percentage of leads increase, and so on. Maybe even a combination of many different measurements can help your company grow.\u00a0<\/span><\/p>\n\n
Types of Marketing Tools for Campaigns<\/h3>\n
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Small Campaigns Are Ok, Too!<\/span><\/h4>\n
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<\/h4>\nPlanning Out the Marketing Campaign<\/span><\/h2>\n
Defining the Target Goals<\/span><\/h3>\n
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<\/p>\nMeasurement and Tracking\u00a0<\/span><\/h3>\n
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