{"id":2585,"date":"2019-06-25T22:16:33","date_gmt":"2019-06-25T22:16:33","guid":{"rendered":"http:\/\/owlsem.com\/?p=2585"},"modified":"2023-11-14T07:52:15","modified_gmt":"2023-11-14T15:52:15","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/owlsem.com\/marketing-automation\/","title":{"rendered":"How to Boost Digital Marketing Strategy with Marketing Automation"},"content":{"rendered":"

What Does Marketing Automation Mean?\u00a0<\/span><\/h2>\n

Using marketing automation is a way of using current tools in technology to help lessen the load of computer work when it comes to digital marketing. It\u2019s a process that can function on multiple levels, flow through all kinds of processes, and be customizable through many campaigns and media channels with automation.<\/span><\/p>\n

Businesses can use marketing automation to send messages automatically to specific target audiences. Such messages can be sent through email, text message, websites and even social media posts.\u00a0<\/span><\/p>\n

Once set up, these messages can be sent automatically on a timed schedule. The schedule includes detailed instructions– this term is often called a “workflow”. These can come from custom design structures, pre-made templates, or modified general content.<\/p>\n

Who Uses Marketing Automation?\u00a0<\/span><\/h2>\n

Companies of all sizes– small, medium and large can use marketing automation to their advantage. Many digital media companies effectively use marketing automation platforms to automate their marketing campaigns and get client leads. The automation competes for multiple repeating tasks so that the actual employees of the business can spend valuable time handling top-priority problems.<\/span><\/p>\n

Any business can use marketing automation if they are selling products or services online. Today, most if not all successful (and startup) companies are on the internet. The term \u201cdigital marketing\u201d is now becoming simply \u201cmarketing\u201d because so much of it is done online or through social media and email. Anyone looking to further their company\u2019s lead generation can benefit from marketing automation.\u00a0<\/span><\/p>\n

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How Does It Work?\u00a0<\/span><\/h2>\n

The way automation helps with marketing is it allows marketers to \u201cstreamline\u201d their leads and customer interaction to an extent. It helps with nurturing and scoring as well as overall RIO (Return on Investment). Automation saves time and reduces costs of relying on humans to carry out digital, scheduled tasks.\u00a0<\/span><\/p>\n

A few things you’ll need for your setup is a central marketing database, an analytics system, and a way to navigate engagement.<\/h5>\n

A marketing database keeps all your marketing data and customer relationships organized in one place. This can be used to observe target audience messages and keep records of all your marketing history.<\/p>\n

The analytics side of this is a place for you to view how your actual marketing campaign is progressing of declining. It shows graphs, data, and percentage depending on which specific aspect of your campaign you want to monitor. What worked or didn’t work? And how can you change it for next time to optimize ROI?<\/p>\n

The engagement aspect holds a container for content creation, inbound marketing, engagement, and lead management of all the various processes and conversations online. How does your automation communicate online or offline to customers, spam, etc?<\/p>\n

Does Everyone Need to Automate?<\/h2>\n

Every B2B and B2C relationship needs marketing. What do relationships lead to? Sales (hopefully). Creating sales requires interpersonal connections and a relatable knowledge to a product or service being offered. This is what the role of marketing is these days. Relating to one-on-one with potential or prospective customers.<\/span><\/p>\n

But a lot of times, taking the time to relate to each customer on a one-on-one basis simply isn\u2019t realistic after a while, especially when a company is growing. Eventually, someone becomes in charge of the marketing process. For a while, one person might be able to handle everything on their own: strategy<\/a>, scheduling, performance, conversions, and scaling. Over time, though, it can get overwhelming to the point where a team may be needed.\u00a0<\/span><\/p>\n

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Redundant tasks like emailing, writing, organizing, and responding to inquiries inevitably become expensive and challenging to keep up with. We advise getting into marketing automation before this happens!\u00a0<\/span><\/p>\n

To help you better understand what exactly marketing automation looks like, here are several definitions from automation companies and digital Marketing websites themselves:<\/span><\/p>\n

At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon \u2013 that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies and provides an excellent return on the investment required. \u2013 Hubspot<\/b><\/p>\n

Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance. \u2013 Techopedia<\/b><\/p><\/blockquote>\n

Having a marketing automation platform in place means an easier, more open opportunity for personalized email marketing and customer messaging. Many people think the word \u201cautomation\u201d means robots are taking over, or perhaps an automized strategy might make you feel like it\u2019s a bit impersonal, tacky, or \u201cforced\u201d. But when used correctly, automation can influence your company across innumerable digital channels.\u00a0<\/span><\/p>\n

With automation, businesses are freer to put more quality toward other marketing tasks like campaigns and communication. It becomes easier to customize company offers ad create relevant, informational content for your website, etc. Data collecting is another important aspect many people can better focus on once an automation system is in place.\u00a0<\/span><\/p>\n

Marketing Automation: A Path for Empowerment\u00a0<\/span><\/h2>\n

Here is a list of only a few things that can empower your company while using different marketing automation software:\u00a0<\/span><\/p>\n