Social media marketing is self-explanatory: using social media to market to an audience so they want to buy your goods and services. Social media marketing (also known as SMM) is a type of marketing campaign that creates content to share on social media networks. Brand awareness is key these days, so fulfilling a strong platform of consistent social media content can boost your sales and branding goals.<\/span><\/p>\n It\u2019s not enough to simply post some pictures and flood your posts with hashtags, though. Other things are involved in social media marketing strategy, such as: <\/span><\/p>\n Especially in today\u2019s tech world, social media marketing holds much influence in marketing. The majority of people from all walks of life are already on social media on a regular basis. Therefore it\u2019s easy for them to find <\/span>you <\/span><\/i>in a way that builds brand equity and trust with your audience. If you haven\u2019t established a presence on social media platforms like Instagram, Facebook<\/a>, Twitter or Pinterest, you could be missing your full potential when it comes to digital marketing for your business.<\/span><\/p>\n Below we list a few of the many ways social media can help your brand:<\/span><\/p>\n We offer free strategy calls<\/a> if you think social media marketing will help your brand. If you schedule a call<\/strong><\/a> we can chat ideas on how your business can benefit from SMM!<\/p>\n Before your team actually starts benefiting from the boost to increase brand awareness, you need to create a social media marketing plan. Without a plan, you\u2019re likely to post random photos with quotes or copy that doesn\u2019t actually convert. <\/span><\/p>\n When sitting down to form a plan, you first need to evaluate your specific business goals. What do you want from social media? What do you want to give– in the form of quality content– to your target audience?<\/span><\/p>\n The more you reach a wider audience, the better you’ll get at marketing your services through social media to reach your business growth goals.<\/p>\n When you start your social media campaigns, there are a few things you should know about creating content. <\/span><\/p>\n Not only do you need to know exactly who your audience, but you might also want to do a little bit of research as well. Who are the main people who book your service? Are they male or female? What age range? What general area are they located in? <\/span><\/p>\n Planning your content can include topic and keyword research, strategizing a photo layout, and hashtag strategy. The more detail you have mapped out four your weekly or even monthly social media posts, the better your engagement can become. Competitive analysis is crucial, as well– what are other businesses in your field doing that is working for them? Maybe take some inspiration and run with it in a new (or even better!) way.<\/span><\/p>\n There are various types of content to work with, so use a bit of everything, but make sure it’s consistent. Many brands on social media think it’s “safer” to only stick with one type of media they’ve seen work really well– but you want to actually have a little bit for everyone. Blog post one day, Live IG story the next, and Youtube video about your blog post? Solid.<\/span><\/p>\n\n
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<\/p>\nHow Can SMM Help Your Business? <\/span><\/h2>\n
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How Can A Company Start Social Media Marketing? <\/span><\/h2>\n
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<\/p>\nMaybe start by asking yourself some questions:<\/span><\/h2>\n
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Different \u201cniche\u201d companies will thrive on different networks. Let\u2019s look at two different examples: <\/span><\/h3>\n
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<\/p>\nWhat You Need to Know About Content<\/span><\/h2>\n
Know Your Audience<\/span><\/h3>\n
Plan Your Content <\/span><\/h3>\n
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<\/p>\nGreat, Consistent Content is Key<\/span><\/h3>\n