{"id":2558,"date":"2019-06-13T23:56:36","date_gmt":"2019-06-13T23:56:36","guid":{"rendered":"http:\/\/owlsem.com\/?p=2558"},"modified":"2023-11-14T07:52:17","modified_gmt":"2023-11-14T15:52:17","slug":"web-design-seo","status":"publish","type":"post","link":"https:\/\/owlsem.com\/web-design-seo\/","title":{"rendered":"Web Design SEO Tips for Your Business"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Web Design SEO for Your Business <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today we\u2019re talking about the importance of web design SEO in digital <a href=\"http:\/\/owlsem.com\/email-marketing-strategy\/\">marketing<\/a>.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">What? Isn\u2019t SEO all about content and analytical stuff?<\/span><\/i><span style=\"font-weight: 400;\"> you might be asking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technically, yes: but the design can also play a huge role in SEO. Making an optimized website during the entire creation process can make the world of a difference! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The worst thing to possibly do is to spend hours or days creating a beautiful website, only to go back and have to change everything later on in a desperate attempt to optimize the site for SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making a website with good SEO lets the search engines thumb through your book of business to determine if it\u2019s a good resource or not. When someone searches the internet for a type of service that you offer, having a good website with the right SEO can show your company at the top.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Optimize Your Web Page <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO means Search Engine Optimization. There are all types of ways to optimize web pages on your website to get picked up by search engines. The most important of these include: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Titles and headers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">URLs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page descriptions <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Usability<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2562 size-large\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-3-1024x683.jpg\" alt=\"posters being designed for SEO\" width=\"1024\" height=\"683\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-3-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-3-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-3-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-3.jpg 1538w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Titles and Headers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Titles of pages and posts should be the best balance between SEO and readability. On Google search results there are so many characters that show up in titles before the words get cut off by an ellipsis\u2026 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, the character limit for the main title line ranges from 55 to 69. Keywords you want to rank for are ideal the beginning of the title where it\u2019s noticeable. Using the answer to question statements is a wise use of character space, such as \u201cHow To\u201d, \u201cWhy,\u201d What To Know\u201d, or lists titles like \u201cTop 10 Best\u2026\u201d, etc. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">URLs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">URLs or \u201cslugs\u201d are what show up in the web browser and under the title in a Google search. If you\u2019re not careful sometimes URLs can end up being a slew of numbers or letters with zero meaning. Always make sure to customize URLs when creating new pages or posts on your website. They should be readable, simple, and relevant to the page content.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Meta (Page) Descriptions <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Page descriptions (often called Meta descriptions) are the short excerpt or blurp that show up under the title and link on a search result. It\u2019s usually 30 words or so and should always include keywords you\u2019re trying to rank for. Other than an immediate copy of what the page or post is about, it should urge the reader to click to read more.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-2564 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-5-1024x646.jpg\" alt=\"oldschool computer monitor\" width=\"1024\" height=\"646\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-5-1024x646.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-5-300x189.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-5-768x484.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-5.jpg 1625w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Content Keywords <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The content of your page should have a range and a solid amount of keywords. A wise option before writing website content is to use a content template tool or keyword finder. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, there should be keywords included in the content of which you want to rank high for on search engines. Not only that, there should be a bit a variance as well&#8211; in other words, related keywords. Content length comes in to play, too. These are all laid out within a content template for the best optimization possible for each page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Usability <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The usability of your website comes down to several things. Page loading speed&#8211; how fast does your website load? Many people don\u2019t want to wait around for a slow site to load these days. They might automatically assume that if your page doesn\u2019t load, maybe you\u2019re not a legit website! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where are your ads? Are they annoyingly intrusive? Don\u2019t bombard your website visitors with annoying ads that make it virtually impossible to enjoy the <\/span><i><span style=\"font-weight: 400;\">actual content<\/span><\/i><span style=\"font-weight: 400;\"> on your site. One to three ads per page is normal&#8211; more than 5 is simply obnoxious. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, your page layout better be beautiful. Who wants to trust a company with a cluttered, outdated, or flat out ugly website design? Not anyone smart, at least. Make sure your site is functional, understandable, and easy to navigate for all users.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-2563 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-4-1024x683.jpg\" alt=\"computer HTML coding\" width=\"1024\" height=\"683\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-4-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-4-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-4-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-4.jpg 1537w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">How\u2019s Your Site\u2019s UX (User Experience)? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The overall website experience your visitors have starts the interest in the sales funnels for them. Creating a site that&#8217;s sleek, functional, search engine friendly, and high quality is extremely important. Landing pages are also an important aspect to consider with the point! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A landing page is a specific, simple page aimed at offering a targeted Call to Action. The sole purpose of a landing page is to &#8220;land&#8221; leads. Often it&#8217;s an extension or a totally separate website from your main website. You might notice landing pages as a sponsored page at the top of a search engine sometimes. This happens when the company pays ads to show up near the top. It&#8217;s smart, but it&#8217;s not organic (hint: you&#8217;ll need both organic search and paid traffic for optimal leads).\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Website Design: Make Yourself Presentable <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Design is the makeup and face of your company\u2019s website. Sure, you might not think this aspect of your online presence necessarily makes your overall site SEO friendly, but it for sure is a part of it you need to consider. There aren\u2019t enough web design SEO hacks out there to ever be entirely perfect, and the industry is constantly changing which means you have to be aware of what to keep up with. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theme, layout, fonts, image quality, colors, aesthetic, and overall clarity of the site can seriously make or break a potential client, so get yourself decent web designers and developers, especially if your brand is all about appearance.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2560 aligncenter\" src=\"http:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-1-1024x681.jpg\" alt=\"photoshop setup\" width=\"1024\" height=\"681\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-1-1024x681.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-1-300x199.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-1-768x511.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-1.jpg 1542w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Create Quality Content\u2026 Consistently!<\/span><\/h2>\n<p>Your website and all social media platforms will need (and we mean NEED) quality content to offer value and information to potential clients. You can&#8217;t expect a majority of people scrolling a results page to trust you automatically if you lack quality content. Buyers need to know and trust you first before they commit to your products or services.<\/p>\n<p>Setting up a weekly content posting schedule can do wonders for your online engagement. Aside from <a href=\"http:\/\/owlsem.com\/high-converting-landing-pages\/\">web development,<\/a> content comes in as King. Hiring a content management team is extremely helpful, or making one on your own team can boost your <a href=\"http:\/\/owlsem.com\/contractor-business-marketing\/\">business<\/a>.<\/p>\n<p>Overall, SEO web strategies are broad and specific to your brand. Although we don&#8217;t cover every single detail for web design SEO in this post, we&#8217;re experts in this field so if you need to know more, <a href=\"http:\/\/owlsem.com\/contact\/\"><strong>contact us<\/strong><\/a> at your convenience. We&#8217;d love to help you out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web Design SEO for Your Business Today we\u2019re talking about the importance of web design SEO in digital marketing. What? Isn\u2019t SEO all about content and analytical stuff? you might be asking. Technically, yes: but the design can also play a huge role in SEO. Making an optimized website during the entire creation process can &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/owlsem.com\/web-design-seo\/\"> <span class=\"screen-reader-text\">Web Design SEO Tips for Your Business<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[20,22,23],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Design SEO Tips for Your Business - Owl Digital Services LLC<\/title>\n<meta name=\"description\" content=\"How does web design SEO work? Learn how website development actually plays an important role in your business on the internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/owlsem.com\/web-design-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Design SEO Tips for Your Business - Owl Digital Services LLC\" \/>\n<meta property=\"og:description\" content=\"How does web design SEO work? Learn how website development actually plays an important role in your business on the internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/owlsem.com\/web-design-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Owl Digital Services LLC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/owlsemdigital\/?ref=page_internal\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T23:56:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T15:52:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/06\/web-design-SEO-2-e1560470104536.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OwlSEM_\" \/>\n<meta name=\"twitter:site\" content=\"@OwlSEM_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/owlsem.com\/web-design-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/owlsem.com\/web-design-seo\/\"},\"author\":{\"name\":\"Christopher\",\"@id\":\"https:\/\/owlsem.com\/#\/schema\/person\/b5d6cb438f1adf43f8ee5a2a8ec91b34\"},\"headline\":\"Web Design SEO Tips for Your Business\",\"datePublished\":\"2019-06-13T23:56:36+00:00\",\"dateModified\":\"2023-11-14T15:52:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/owlsem.com\/web-design-seo\/\"},\"wordCount\":1080,\"publisher\":{\"@id\":\"https:\/\/owlsem.com\/#organization\"},\"keywords\":[\"digital marketing\",\"seo\",\"websites\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/owlsem.com\/web-design-seo\/\",\"url\":\"https:\/\/owlsem.com\/web-design-seo\/\",\"name\":\"Web Design SEO Tips for Your Business - Owl Digital Services LLC\",\"isPartOf\":{\"@id\":\"https:\/\/owlsem.com\/#website\"},\"datePublished\":\"2019-06-13T23:56:36+00:00\",\"dateModified\":\"2023-11-14T15:52:17+00:00\",\"description\":\"How does web design SEO work? 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