{"id":2397,"date":"2019-05-08T01:22:36","date_gmt":"2019-05-08T01:22:36","guid":{"rendered":"http:\/\/owlsem.com\/?p=2397"},"modified":"2023-11-14T07:52:18","modified_gmt":"2023-11-14T15:52:18","slug":"email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/owlsem.com\/email-marketing-strategy\/","title":{"rendered":"How to Understand Email Marketing"},"content":{"rendered":"\r\n
Let’s talk about a popular, effective strategy that has been used since the beginning of internet marketing. Email marketing is the use of emails to communicate with customers, maintain a business reputation and promote your products and services.<\/p>\r\n\r\n\r\n\r\n
Better yet, email marketing campaigns can help your business connect with potential clients. It\u2019s a great way to offer value to your audience. It gives them access to deals, programs, and tools that could truly help them.<\/p>\r\n\r\n\r\n\r\n
Refining a solid email service in your marketing routine is a direct way to reach business goals. Think of it like sending physical mail to people who need your service in their community. Except it\u2019s not physical mail that could likely go overlooked or thrown in the trash. You can use email marketing<\/a> by sending emails with multiple links, resources, and targeted categories of interest for different customers. The options are endless.<\/p>\r\n\r\n\r\n\r\n Some people in the marketing world claim that email marketing is on its way out, or that it\u2019s become irrelevant. <\/p>\r\n People use email now more than ever before. The age range of humans using email on a daily basis is far wider than it was only ten years ago.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n Although yes, <\/em>social media is increasingly popular today, more people use email than social media platforms. A study done at HostPapa<\/a> found that:<\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n\r\n\r\n There’s a huge advantage of email over social media. Prospects and customers are more likely to see an email than a social media post.<\/p>\r\n Posting something on Instagram doesn’t mean that everyone you want to see your message will see it. Your post might not even show up in your targets’ social media streams. However, an email will sit in the inbox until it’s read (or deleted).<\/p>\r\n\r\n\r\n\r\n\r\n\r\n If you\u2019re a small business or service based company, YES. Small businesses sometimes don\u2019t compete with larger companies or online stores. Your shot at being the first result on Google search is slim.<\/p>\r\n\r\n\r\n\r\n But with an effective marketing strategy in place (including email!) you can still outgrow your competitors– locally and beyond.<\/p>\r\n\r\n\r\n\r\n Even the smallest startups can grow beyond their ROI goals. In the same way, larger companies can use marketing automation like email marketing to maintain awareness.<\/p>\r\n\r\n\r\n\r\n Every brand needs its loyal customers and fans. To keep the personal relationship going, emails are a simple, low-cost, and trustworthy format of continued communication. People don\u2019t like spammy emails. People want informative, personalized, helpful emails and newsletters.<\/p>\r\n\r\n\r\n\r\n If you\u2019re still unsure about the benefits of email-based marketing, here\u2019s why you should grow your email list!<\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n\r\n\r\n To start a solid email marketing strategy, here are a few things you\u2019ll need.<\/p>\r\n\r\n\r\n\r\n What do you want to do most with email marketing? Get more clients? Promote new products? A little bit of everything? Create a plan, do your research, and start talking strategy with your marketing team.\u00a0<\/p>\r\n If you’ve been around for any good amount of time, you likely have an email list going already. That’s great! Now it’s time to take it one step further and gather more email signups. Even if you have zero subscribers and want to start from scratch, you can get emails (organically) by:\u00a0<\/p>\r\n <\/p>\r\n Once you start creating campaigns, decide which you want to focus on first. Of course, you can always launch all of them, if you’re ambitious:\u00a0<\/p>\r\n\r\n\r\n\r\n After launching, it’s crucial to use tools like Google Ads to keep track of your email marketing results.\u00a0<\/p>\r\n Remember, when you give <\/em>value, you’ll get<\/em> value. This is our goal with marketing through email! Experts at OwlSEM<\/a><\/strong> love to help businesses with internet marketing. Reach out to us today or schedule a free strategy session<\/strong><\/a> if you want to learn more. We are happy to help you level up your email marketing game.<\/p>\r\n <\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":" What Do You Need To Know About Email Marketing? Let’s talk about a popular, effective strategy that has been used since the beginning of internet marketing. Email marketing is the use of emails to communicate with customers, maintain a business reputation and promote your products and services. Better yet, email marketing campaigns can help your …<\/p>\nIsn’t This Type of Marketing Irrelevant Now?<\/h2>\r\n\r\n\r\n\r\n
Is this true?
Definitely not!<\/p>\r\n\r\n
Do You Need An Email Marketing Strategy?<\/h2>\r\n\r\n\r\n\r\n
How Marketing Through Your Email List WORKS:<\/h2>\r\n\r\n\r\n\r\n
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How Do You Start?<\/h2>\r\n\r\n\r\n\r\n
Set goals.<\/h5>\r\n
Generate an email list.<\/h5>\r\n
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Create your email campaigns.<\/h5>\r\n
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Track the results.<\/h5>\r\n
Want To Learn More?\u00a0<\/h2>\r\n