{"id":2126,"date":"2019-04-19T00:34:55","date_gmt":"2019-04-19T00:34:55","guid":{"rendered":"http:\/\/owlsem.com\/?page_id=2126"},"modified":"2023-11-14T07:52:42","modified_gmt":"2023-11-14T15:52:42","slug":"blog","status":"publish","type":"page","link":"https:\/\/owlsem.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2126\" class=\"elementor elementor-2126\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-799f0f9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"799f0f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55bd90d\" data-id=\"55bd90d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-184ce45 elementor-widget elementor-widget-heading\" data-id=\"184ce45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">The Owl SEM Marketing Blog<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c7bff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c7bff4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb68679\" data-id=\"eb68679\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0cc68c elementor-widget elementor-widget-heading\" data-id=\"f0cc68c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Join Our Email List for News, Deals &amp; Insights<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e92bad elementor-mobile-button-align-center elementor-button-align-stretch elementor-widget elementor-widget-form\" 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for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Enter you email address:\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d78e9a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d78e9a5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b1519c\" data-id=\"0b1519c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3c7b81 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"d3c7b81\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;prev_next&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2835 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-advice tag-campaigns tag-marketing\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/signs-a-marketing-agency-is-a-scam\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1367\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/signs-a-marketing-agency-is-a-scam-1.jpg\" class=\"attachment-full size-full wp-image-2840\" alt=\"red escape button on computer\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/signs-a-marketing-agency-is-a-scam-1.jpg 1367w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/signs-a-marketing-agency-is-a-scam-1-300x225.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/signs-a-marketing-agency-is-a-scam-1-768x576.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/signs-a-marketing-agency-is-a-scam-1-1024x768.jpg 1024w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/signs-a-marketing-agency-is-a-scam\/\" >\n\t\t\t\tHuge Signs A Marketing Agency is A Scam\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>If you have a business that operates online, there\u2019s a good chance you have (or maybe need) a digital marketing agency helping you out. Hiring digital marketing services to help promote your business is a worthwhile investment&#8211; if the agency is actually legit. The downside might be that this industry<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/signs-a-marketing-agency-is-a-scam\/\" aria-label=\"Read more about Huge Signs A Marketing Agency is A Scam\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2844 post type-post status-publish format-standard has-post-thumbnail hentry category-ads category-marketing category-social-media tag-digital-marketing tag-marketing tag-social-media\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/instagram-marketing-for-business\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1538\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/instagram-marketing-1.jpg\" class=\"attachment-full size-full wp-image-2849\" alt=\"scrolling through instagram feed\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/instagram-marketing-1.jpg 1538w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/instagram-marketing-1-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/instagram-marketing-1-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/instagram-marketing-1-1024x683.jpg 1024w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Ads<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/instagram-marketing-for-business\/\" >\n\t\t\t\tInstagram Marketing for Your Business: Tips for Beginners\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How Can Instagram Help Your Business?\u00a0 Times are changing and Instagram is no longer a fun social app where people post photos of what they\u2019re doing or eating (although that\u2019s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/instagram-marketing-for-business\/\" aria-label=\"Read more about Instagram Marketing for Your Business: Tips for Beginners\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2857 post type-post status-publish format-standard has-post-thumbnail hentry category-ads category-marketing category-seo tag-ads tag-campaigns tag-ppc\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/about-pay-per-click-advertising\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1536\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/pay-per-click-advertising-4.jpg\" class=\"attachment-full size-full wp-image-2864\" alt=\"square cared reader\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/pay-per-click-advertising-4.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/pay-per-click-advertising-4-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/pay-per-click-advertising-4-768x513.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/08\/pay-per-click-advertising-4-1024x683.jpg 1024w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Ads<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/about-pay-per-click-advertising\/\" >\n\t\t\t\tAbout PPC: The Buyers&#8217; Guide to Pay Per Click Advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What is Pay Per Click Advertising (PPC)? Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up.\u00a0 Types of PPC ads range in how they can appear across the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/about-pay-per-click-advertising\/\" aria-label=\"Read more about About PPC: The Buyers&#8217; Guide to Pay Per Click Advertising\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3465 post type-post status-publish format-standard has-post-thumbnail hentry category-ads category-marketing tag-ads tag-campaigns tag-ppc\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/paid-search-engine-marketing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1525\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/paid-search-engine-marketing-2.jpg\" class=\"attachment-full size-full wp-image-3470\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/paid-search-engine-marketing-2.jpg 1525w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/paid-search-engine-marketing-2-300x202.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/paid-search-engine-marketing-2-768x516.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/paid-search-engine-marketing-2-1024x688.jpg 1024w\" sizes=\"(max-width: 1525px) 100vw, 1525px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Ads<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/paid-search-engine-marketing\/\" >\n\t\t\t\tHow Can Paid Search Engine Marketing Help Your Business?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Search Engine Marketing (SEM) encompasses a bunch of practices that are used by marketers to boost the results of your business\u2019 website showing up on search engines. SEM used to include both paid search methods and SEO (Search Engine Optimization). As the marketing industry grew, digital experts changed to use<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/paid-search-engine-marketing\/\" aria-label=\"Read more about How Can Paid Search Engine Marketing Help Your Business?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3479 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-conversion tag-marketing tag-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/benefits-of-seo-content-strategy\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1822\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-2.jpg\" class=\"attachment-full size-full wp-image-3483\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-2.jpg 1822w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-2-300x169.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-2-768x432.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/09\/benefits-of-seo-content-strategy-2-1024x576.jpg 1024w\" sizes=\"(max-width: 1822px) 100vw, 1822px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/benefits-of-seo-content-strategy\/\" >\n\t\t\t\tBenefits of SEO Content Strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What is SEO? SEO means Search Engine Optimization. It\u2019s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/benefits-of-seo-content-strategy\/\" aria-label=\"Read more about Benefits of SEO Content Strategy\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3587 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-websites tag-conversion tag-digital-marketing tag-websites\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/landing-page-conversion-rates\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1541\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/lanfing-page-conversion-rate-3.jpg\" class=\"attachment-full size-full wp-image-3591\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/lanfing-page-conversion-rate-3.jpg 1541w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/lanfing-page-conversion-rate-3-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/lanfing-page-conversion-rate-3-768x511.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/lanfing-page-conversion-rate-3-1024x681.jpg 1024w\" sizes=\"(max-width: 1541px) 100vw, 1541px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/landing-page-conversion-rates\/\" >\n\t\t\t\tHow We Maximize Your Landing Page Conversion Rates\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A landing page is a controlled web page that allows you or your company to target a specific audience with the intention of generating leads. Landing pages can come in all shapes and sizes, but there\u2019s often a general science to its creation when the goal is to attain a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/landing-page-conversion-rates\/\" aria-label=\"Read more about How We Maximize Your Landing Page Conversion Rates\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3596 post type-post status-publish format-standard has-post-thumbnail hentry category-conversions category-marketing tag-ads tag-conversion tag-internet-marketing tag-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/conversion-rate-research\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/conversion-rate-research-2.jpg\" class=\"attachment-full size-full wp-image-3601\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/conversion-rate-research-2.jpg 1534w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/conversion-rate-research-2-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/conversion-rate-research-2-768x513.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/conversion-rate-research-2-1024x684.jpg 1024w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Conversions<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/conversion-rate-research\/\" >\n\t\t\t\tWhy We Use Conversion Rate Research On Landing Pages\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Now that we\u2019re familiar with Conversion Rate Optimization (if you&#8217;re not, head over to read this article before moving ahead!), we\u2019re going to explain the research process.\u00a0 Conversion rate research, also known as conversion research, is the process of identifying and split testing any potential setbacks within a sales funnel.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/conversion-rate-research\/\" aria-label=\"Read more about Why We Use Conversion Rate Research On Landing Pages\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3612 post type-post status-publish format-standard has-post-thumbnail hentry category-ads category-conversions category-seo tag-ads tag-campaigns tag-google tag-marketing\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/google-ads-express\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/ads-express-10.jpg\" class=\"attachment-full size-full wp-image-3621\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/ads-express-10.jpg 1366w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/ads-express-10-300x225.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/ads-express-10-768x576.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/ads-express-10-1024x768.jpg 1024w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Ads<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/google-ads-express\/\" >\n\t\t\t\tIs Google Ads Express Worth It?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Google Ads Express&#8211; is it worth it? There has been a lot of debate between Google Ads and Google Ads Express. Some people unfamiliar with Google Ads might lean more toward Express, only to find out they require much more to fulfill their campaign. On the other hand, Google Ads<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/google-ads-express\/\" aria-label=\"Read more about Is Google Ads Express Worth It?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3632 post type-post status-publish format-standard has-post-thumbnail hentry category-ads category-conversions category-marketing tag-ads tag-campaigns tag-digital-marketing tag-google\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/performance-with-google-analytics\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1538\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/analytics-performance-2.jpg\" class=\"attachment-full size-full wp-image-3637\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/analytics-performance-2.jpg 1538w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/analytics-performance-2-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/analytics-performance-2-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/11\/analytics-performance-2-1024x683.jpg 1024w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Ads<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/performance-with-google-analytics\/\" >\n\t\t\t\tHow to Check Performance with Google Analytics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Google Analytics is the marketing performance tracker and reporter within Google Ads. It\u2019s the main way you can see stats, growth, and conversions when running an ads campaign. There are several ways to analyze this data and go further to use these analyses to improve your campaigns. But what are<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/performance-with-google-analytics\/\" aria-label=\"Read more about How to Check Performance with Google Analytics\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3645 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-creative-content tag-google tag-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/quality-seo-content\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1537\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-1-scaled.jpg\" class=\"attachment-full size-full wp-image-3646\" alt=\"acomputer showing wordpress post template\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-1-scaled.jpg 1537w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-1-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-1-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-1-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-1-1536x1024.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/quality-seo-content-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1537px) 100vw, 1537px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SEO<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/quality-seo-content\/\" >\n\t\t\t\tHow To Create Quality SEO Content\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What is SEO Content? SEO stands for Search Engine Optimization, which is a method of creating and optimizing a website for search engines to display it for internet users. The actual content applies to any text, images, or other information that makes up a web page where an audience (anyone<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/quality-seo-content\/\" aria-label=\"Read more about How To Create Quality SEO Content\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3666 post type-post status-publish format-standard has-post-thumbnail hentry category-business-development tag-business tag-digital-marketing tag-social-media\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/online-reputation-management\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1537\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/online-reputation-management-5-scaled.jpg\" class=\"attachment-full size-full wp-image-3674\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/online-reputation-management-5-scaled.jpg 1537w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/online-reputation-management-5-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/online-reputation-management-5-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/online-reputation-management-5-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/online-reputation-management-5-1536x1024.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/online-reputation-management-5-2048x1365.jpg 2048w\" sizes=\"(max-width: 1537px) 100vw, 1537px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Business Development<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/online-reputation-management\/\" >\n\t\t\t\tOnline Reputation Management and Why It Matters\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What is Online Reputation Management? Online reputation management is a strategy that your business or brand uses to grow and sustain a good reputation online. It\u2019s similar to reputation management in the sense of PR (public relations), which advises appropriate reactions to the social opinions of an entity within the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/online-reputation-management\/\" aria-label=\"Read more about Online Reputation Management and Why It Matters\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3678 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-seo tag-websites\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/page-load-time-for-seo\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/good-page-load-time-for-seo-4-scaled.jpg\" class=\"attachment-full size-full wp-image-3683\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/good-page-load-time-for-seo-4-scaled.jpg 1365w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/good-page-load-time-for-seo-4-300x225.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/good-page-load-time-for-seo-4-1024x769.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/good-page-load-time-for-seo-4-768x577.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/good-page-load-time-for-seo-4-1536x1153.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2019\/12\/good-page-load-time-for-seo-4-2048x1538.jpg 2048w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SEO<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/page-load-time-for-seo\/\" >\n\t\t\t\tFinding a Good Page Load Time for SEO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Page load speed is the amount of time it takes for a web page to fully load all of its content on a device. There are many factors that determine exact website load times&#8211; from the server its on, to the internet supplier of the user who\u2019s viewing it, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/page-load-time-for-seo\/\" aria-label=\"Read more about Finding a Good Page Load Time for SEO\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3695 post type-post status-publish format-standard has-post-thumbnail hentry category-ads\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/digital-display-advertising-basics\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1538\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2020\/01\/digital-display-ads-basics-4-scaled.jpg\" class=\"attachment-full size-full wp-image-3701\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2020\/01\/digital-display-ads-basics-4-scaled.jpg 1538w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/01\/digital-display-ads-basics-4-300x200.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/01\/digital-display-ads-basics-4-1024x683.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/01\/digital-display-ads-basics-4-768x512.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/01\/digital-display-ads-basics-4-1536x1024.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/01\/digital-display-ads-basics-4-2048x1365.jpg 2048w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Ads<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/digital-display-advertising-basics\/\" >\n\t\t\t\tLearn the Top Digital Display Advertising Basics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Using display advertising for your company\u2019s marketing campaigns is an extremely effective way to capture the interest of internet users. With the use of display ads, graphics and messages can target specific people whose traits fit the ideal \u201ccustomer\u201d of the company. What are some digital display advertising basics when<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/digital-display-advertising-basics\/\" aria-label=\"Read more about Learn the Top Digital Display Advertising Basics\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3915 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/referral-marketing-for-small-business\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"1025\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/Referral-marketing-for-small-business-4-scaled.jpg\" class=\"attachment-full size-full wp-image-3923\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/Referral-marketing-for-small-business-4-scaled.jpg 1542w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/Referral-marketing-for-small-business-4-300x199.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/Referral-marketing-for-small-business-4-1024x681.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/Referral-marketing-for-small-business-4-768x511.jpg 768w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/Referral-marketing-for-small-business-4-1536x1021.jpg 1536w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/Referral-marketing-for-small-business-4-2048x1362.jpg 2048w\" sizes=\"(max-width: 1542px) 100vw, 1542px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/referral-marketing-for-small-business\/\" >\n\t\t\t\tHow Effective is Referral Marketing for Small Business Growth?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>There are dozens of different marketing strategies available in order to promote a product or service. But, as a new or a small business, it can be difficult to choose one. You have to consider how profitable and how much of an investment can be put into one with a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/referral-marketing-for-small-business\/\" aria-label=\"Read more about How Effective is Referral Marketing for Small Business Growth?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3928 post type-post status-publish format-standard has-post-thumbnail hentry category-ads category-social-media\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/owlsem.com\/guide-to-pinterest-ads\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1329\" height=\"812\" src=\"https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/guide-to-pinterest-ads-4.jpg\" class=\"attachment-full size-full wp-image-3936\" alt=\"\" srcset=\"https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/guide-to-pinterest-ads-4.jpg 1329w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/guide-to-pinterest-ads-4-300x183.jpg 300w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/guide-to-pinterest-ads-4-1024x626.jpg 1024w, https:\/\/owlsem.com\/wp-content\/uploads\/2020\/02\/guide-to-pinterest-ads-4-768x469.jpg 768w\" sizes=\"(max-width: 1329px) 100vw, 1329px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Ads<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/owlsem.com\/guide-to-pinterest-ads\/\" >\n\t\t\t\tA Marketing Guide to Pinterest Ads\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Pinterest advertising is changing the way businesses market their products and services. One picture or video at a time, Pinterest can help grow businesses. However, finding success with Pinterest ads is more than creating tailored business accounts. You will need to do more to make your ads more compelling and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/owlsem.com\/guide-to-pinterest-ads\/\" aria-label=\"Read more about A Marketing Guide to Pinterest Ads\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"2\" data-next-page=\"https:\/\/owlsem.com\/guide-to-pinterest-ads\/2\/?url=https%3A%2F%2Fowlsem.com%2Fcontact%2F&amp;format=xml\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Back<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/owlsem.com\/guide-to-pinterest-ads\/2\/?url=https%3A%2F%2Fowlsem.com%2Fcontact%2F&format=xml\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Owl SEM Marketing Blog Join Our Email List for News, Deals &amp; Insights<\/p>\n","protected":false},"author":1,"featured_media":102,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"disabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Owl SEM | Digital Marketing Blog - Owl Digital Services LLC<\/title>\n<meta name=\"description\" content=\"Weekly blog, resources, and news on all things digital marketing, business, and productivity. 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