How Can Instagram Help Your Business? Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses. Instagram marketing can work for …
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A landing page is a controlled web page that allows you or your company to target a specific audience with the intention of generating leads. Landing pages can come in all shapes and sizes, but there’s often a general science to its creation when the goal is to attain a high conversion rate. At OwlSEM, …
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Google Analytics is the marketing performance tracker and reporter within Google Ads. It’s the main way you can see stats, growth, and conversions when running an ads campaign. There are several ways to analyze this data and go further to use these analyses to improve your campaigns. But what are the most important aspects of …
What is Online Reputation Management? Online reputation management is a strategy that your business or brand uses to grow and sustain a good reputation online. It’s similar to reputation management in the sense of PR (public relations), which advises appropriate reactions to the social opinions of an entity within the public eye. Online Reputation Management …
How To Set Goals For Success In Marketing Here at Owl SEM, we’re all about helping our clients reach their marketing goals. For some, that means re-positioning themselves in the marketplace as a premium provider. Others wish to maximize their weekly revenues through as much volume as they can get their hands on. Regardless …
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What are Marketing Campaigns? Marketing campaigns are a strategic set of marketing systems built up in communication with a target audience to encourage new customers. A marketing campaign is the overall “journey” of launching a specific ads program with a set map and end goals. Marketing campaigns that do well often have a set plan …
Conversion rate optimization or “CRO” is the strategic method of improving a website to encourage a higher percentage of visitors to take an ideal action when they visit the site. For example, a web page can be designed and set up in a way that makes it more likely for the visitor to subscribe to …
Web Design SEO for Your Business Today we’re talking about the importance of web design SEO in digital marketing. What? Isn’t SEO all about content and analytical stuff? you might be asking. Technically, yes: but the design can also play a huge role in SEO. Making an optimized website during the entire creation process can …
Your Company’s Guide to Contractor Business Marketing You have a contracting business. It’s on its way to success after all the hard work, planning, failure, learning, time, and money you’ve put into it. Things are looking up– or maybe not as up as you want. How are you supposed to keep a new business afloat? …
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