A landing page is a controlled web page that allows you or your company to target a specific audience with the intention of generating leads. Landing pages can come in all shapes and sizes, but there’s often a general science to its creation when the goal is to attain a high conversion rate. At OwlSEM, […]
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A landing page is a specific web page you direct people to so they can be presented with an offer you are selling. It’s often separate from your personal website– also known as a “standalone web page”. The sole purpose of a landing page is to present potential customers with a call to action with
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Conversion rate optimization or “CRO” is the strategic method of improving a website to encourage a higher percentage of visitors to take an ideal action when they visit the site. For example, a web page can be designed and set up in a way that makes it more likely for the visitor to subscribe to
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