Marketing

Why We Use Conversion Rate Research On Landing Pages

Now that we’re familiar with Conversion Rate Optimization (if you’re not, head over to read this article before moving ahead!), we’re going to explain the research process.  Conversion rate research, also known as conversion research, is the process of identifying and split testing any potential setbacks within a sales funnel. The goal is to use …

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Benefits of SEO Content Strategy

What is SEO? SEO means Search Engine Optimization. It’s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want to create an e-commerce site …

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How Can Paid Search Engine Marketing Help Your Business?

Search Engine Marketing (SEM) encompasses a bunch of practices that are used by marketers to boost the results of your business’ website showing up on search engines. SEM used to include both paid search methods and SEO (Search Engine Optimization). As the marketing industry grew, digital experts changed to use the term SEM to simply …

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Instagram Marketing for Your Business: Tips for Beginners

How Can Instagram Help Your Business?  Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses. Instagram marketing can work for …

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