Marketing

Benefits of SEO Content Strategy

What is SEO? SEO means Search Engine Optimization. It’s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want to create an e-commerce site … Benefits of SEO Content Strategy Read More »

How Can Paid Search Engine Marketing Help Your Business?

Search Engine Marketing (SEM) encompasses a bunch of practices that are used by marketers to boost the results of your business’ website showing up on search engines. SEM used to include both paid search methods and SEO (Search Engine Optimization). As the marketing industry grew, digital experts changed to use the term SEM to simply … How Can Paid Search Engine Marketing Help Your Business? Read More »

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About PPC: The Buyers’ Guide to Pay Per Click Advertising

What is Pay Per Click Advertising (PPC)? Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up.  Types of PPC ads range in how they can appear across the internet. But the most common … About PPC: The Buyers’ Guide to Pay Per Click Advertising Read More »

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Instagram Marketing for Your Business: Tips for Beginners

How Can Instagram Help Your Business?  Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses. Instagram marketing can work for … Instagram Marketing for Your Business: Tips for Beginners Read More »

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Huge Signs A Marketing Agency is A Scam

If you have a business that operates online, there’s a good chance you have (or maybe need) a digital marketing agency helping you out. Hiring digital marketing services to help promote your business is a worthwhile investment– if the agency is actually legit. The downside might be that this industry is not regulated or liable … Huge Signs A Marketing Agency is A Scam Read More »

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What Are the Benefits of LinkedIn Advertising?

LinkedIn advertising is estimated to take over the marketing world this year. It’s becoming one of the top ad platforms where promotions for goods and services can be seen! Nowadays, almost everyone in the professional world has a LinkedIn account– over 575 MILLION users are on LinkedIn, as of July 2019. That are a lot … What Are the Benefits of LinkedIn Advertising? Read More »

Is Using Google Ads for Your Marketing Worth It?

What are Google Ads? Google Ads is the term for the internet advertising system which Google owns. It’s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs on the internet today. Using … Is Using Google Ads for Your Marketing Worth It? Read More »

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Facebook Ads to Boost Your Business

Facebook is one of the more widely used networking platforms on the internet. With over 2.2 billion users, Facebook has a huge audience — which means it’s useful for advertising products and services. Otherwise, with so much action on this social media channel today, it can be hard to generate organic traffic from ideal customers. … Facebook Ads to Boost Your Business Read More »

What You Need for A Digital Marketing Campaign

What are Marketing Campaigns? Marketing campaigns are a strategic set of marketing systems built up in communication with a target audience to encourage new customers. A marketing campaign is the overall “journey” of launching a specific ads program with a set map and end goals.  Marketing campaigns that do well often have a set plan … What You Need for A Digital Marketing Campaign Read More »

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How to Boost Digital Marketing Strategy with Marketing Automation

What Does Marketing Automation Mean?  Using marketing automation is a way of using current tools in technology to help lessen the load of computer work when it comes to digital marketing. It’s a process that can function on multiple levels, flow through all kinds of processes, and be customizable through many campaigns and media channels … How to Boost Digital Marketing Strategy with Marketing Automation Read More »

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Social Media Marketing: Grow Your Brand Awareness

Today we’re going over all things social media when it comes down to using it to level up your business. Social media is today’s version of marketing in many ways! You might think social media marketing is stupid, or perhaps full of fake “pay to play” influencer scams. While some of this can be true … Social Media Marketing: Grow Your Brand Awareness Read More »

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Why Your Company Needs Contractor Business Marketing

Your Company’s Guide to Contractor Business Marketing You have a contracting business. It’s on its way to success after all the hard work, planning, failure, learning, time, and money you’ve put into it. Things are looking up– or maybe not as up as you want. How are you supposed to keep a new business afloat? … Why Your Company Needs Contractor Business Marketing Read More »

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