If you have a business that operates online, there’s a good chance you have (or maybe need) a digital marketing agency helping you out. Hiring digital marketing services to help promote your business is a worthwhile investment– if the agency is actually legit. The downside might be that this industry is not regulated or liable …
How Can Instagram Help Your Business? Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses. Instagram marketing can work for …
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What is Pay Per Click Advertising (PPC)? Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up. Types of PPC ads range in how they can appear across the internet. But the most common …
About PPC: The Buyers’ Guide to Pay Per Click Advertising Read More »
Search Engine Marketing (SEM) encompasses a bunch of practices that are used by marketers to boost the results of your business’ website showing up on search engines. SEM used to include both paid search methods and SEO (Search Engine Optimization). As the marketing industry grew, digital experts changed to use the term SEM to simply …
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What is SEO? SEO means Search Engine Optimization. It’s a marketing process where setting up a website and creating new content with knowledgeable techniques that can help rank better on search engine results. SEO often uses words, keywords, and phrases to help accomplish this type of goal. Whether you want to create an e-commerce site …
A landing page is a controlled web page that allows you or your company to target a specific audience with the intention of generating leads. Landing pages can come in all shapes and sizes, but there’s often a general science to its creation when the goal is to attain a high conversion rate. At OwlSEM, …
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Now that we’re familiar with Conversion Rate Optimization (if you’re not, head over to read this article before moving ahead!), we’re going to explain the research process. Conversion rate research, also known as conversion research, is the process of identifying and split testing any potential setbacks within a sales funnel. The goal is to use …
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Google Analytics is the marketing performance tracker and reporter within Google Ads. It’s the main way you can see stats, growth, and conversions when running an ads campaign. There are several ways to analyze this data and go further to use these analyses to improve your campaigns. But what are the most important aspects of …
There are dozens of different marketing strategies available in order to promote a product or service. But, as a new or a small business, it can be difficult to choose one. You have to consider how profitable and how much of an investment can be put into one with a tight budget, as well as …
How Effective is Referral Marketing for Small Business Growth? Read More »
Video and televised media have come a long way since TV’s rise to popularity in the 1950s. With the growth of the internet, YouTube, and social media, the amount of video content we consume on a daily basis outweighs much written or periodical content. Because most of the information we receive is now video, so …
Video Marketing Statistics & Why You Need Video Ads Read More »
LinkedIn advertising is estimated to take over the marketing world this year. It’s becoming one of the top ad platforms where promotions for goods and services can be seen! Nowadays, almost everyone in the professional world has a LinkedIn account– over 575 MILLION users are on LinkedIn, as of July 2019. That are a lot …
What are Google Ads? Google Ads is the term for the internet advertising system which Google owns. It’s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs on the internet today. Using …
Is Using Google Ads for Your Marketing Worth It? Read More »
