How Can Instagram Help Your Business? Times are changing and Instagram is no longer a fun social app where people post photos of what they’re doing or eating (although that’s all still great stuff!). It has grown to be a huge marketing and sales platform for all types of businesses. Instagram marketing can work for …
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What is Pay Per Click Advertising (PPC)? Pay per click advertising, also known as PPC, is a digital advertising system where the people running ads pay every time an internet user clicks on their ads that show up. Types of PPC ads range in how they can appear across the internet. But the most common …
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Search Engine Marketing (SEM) encompasses a bunch of practices that are used by marketers to boost the results of your business’ website showing up on search engines. SEM used to include both paid search methods and SEO (Search Engine Optimization). As the marketing industry grew, digital experts changed to use the term SEM to simply …
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Google Ads Express– is it worth it? There has been a lot of debate between Google Ads and Google Ads Express. Some people unfamiliar with Google Ads might lean more toward Express, only to find out they require much more to fulfill their campaign. On the other hand, Google Ads in itself can be a …
Google Analytics is the marketing performance tracker and reporter within Google Ads. It’s the main way you can see stats, growth, and conversions when running an ads campaign. There are several ways to analyze this data and go further to use these analyses to improve your campaigns. But what are the most important aspects of …
Using display advertising for your company’s marketing campaigns is an extremely effective way to capture the interest of internet users. With the use of display ads, graphics and messages can target specific people whose traits fit the ideal “customer” of the company. What are some digital display advertising basics when you’re first setting them up? …
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Pinterest advertising is changing the way businesses market their products and services. One picture or video at a time, Pinterest can help grow businesses. However, finding success with Pinterest ads is more than creating tailored business accounts. You will need to do more to make your ads more compelling and to attract the right audience. …
LinkedIn advertising is estimated to take over the marketing world this year. It’s becoming one of the top ad platforms where promotions for goods and services can be seen! Nowadays, almost everyone in the professional world has a LinkedIn account– over 575 MILLION users are on LinkedIn, as of July 2019. That are a lot …
What are Google Ads? Google Ads is the term for the internet advertising system which Google owns. It’s well-known and one of the most popular ad networks in the entire world. They started in the year 2000, and since have grown to make up about 90% of paid advertising costs on the internet today. Using …
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Facebook is one of the more widely used networking platforms on the internet. With over 2.2 billion users, Facebook has a huge audience — which means it’s useful for advertising products and services. Otherwise, with so much action on this social media channel today, it can be hard to generate organic traffic from ideal customers. …
